Keep it long, treasure it long.

Tightening color mid-cut sneakers

A pair of basic shoes. As long as you have it, you can go out every day. It is good to enjoy various colors and designs, but if you have a basic pair, you will feel reassured. PRAS (plus) sneakers are a pair you want to add to the basic style. Because it is a sneaker made with a special manufacturing method, there is an advantage that can be used even after years.

Commitment to understand when wearing

It features a firm rubber bottom and a rounded “shell cap” shell motif toe. Due to the vulcanized manufacturing method, the body and the bottom that are firmly bonded together are a natural combination of different materials. The upper part uses Kojima canvas, which has been manufactured by Toyota Loom since 1960, and the texture increases as it is used. The sole is made of “mold sole” made by pouring rubber into the mold, making it highly cushioning and less fatigued even if worn for a long time.

Each pair is made by skilled craftsmen, such as sewing, rubber wrapping, and silkscreen printing on the insole. When you put your foot, it will completely cover your instep and heel, making the bottom stable. Although it looks so simple, you can actually feel the feeling that is full of commitment.

High-cut sneakers are better if you want to emphasize holdability, and low-cut sneakers if you want to put operability first, but mid-cut is perfect for those who want to value both. Mid-cut sneakers are popular not only for functionality but also as fashion items.
KURO / OFF WHITE is a combination of chic black that tightens the coordinates and off-white of the sole somewhere cute. A pair that is easy to match with both pants and skirts.

Japan's uniqueness with the vulcanized method

PRAS is based on the philosophy of “JAPANISM PRODUCT” that appeals not only to the appearance of the product but also to the appeal of Japan in the inner part. We believe that the inner Japanese style is a quality of manufacturing that has long been sought by Japanese people, such as “facing with materials seriously” and “manufacturing delicate and honest”. However, the brand started with the idea that it would be necessary for Japan in the future to gain sympathy by actually wearing the product.

Also, instead of a temporary trend, we want to create a universal product that will continue for the next 10 years and beyond, so we will focus on simple sneakers that suit any outfit, and a Japanese style called vulcanized PRAS sneakers were announced with a manufacturing method added.

The vulcanized manufacturing method used in PRAS sneakers is a method of bonding the sneaker body and the sole together. Put uncured rubber that has not yet hardened between the sneaker body and the sole, put it in a special kettle and add sulfur and vulcanizing agent while applying high temperature pressure. In this "vulcanization" process, the sole and upper (shoe body) are bonded together, and parts of different materials such as the canvas body and rubber sole can be integrated.

The sneaker rubber made over a long period of time using the vulcanized method will return to its proper shape even when stretched, and will have the original property of being bounced and supple. As a result, the fit to the foot is very good, the kick can be started smoothly and the bottom is hard to peel off. In addition, rubber tape is wound around the boundary between the sneaker body and the rubber bottom to make it durable against lateral movement, so it can be used as a sneaker that can be worn for a long time with a pair of shoes. Will do it.