Keep it long, treasure it long.

"Bring 'Upper Level' and 'Joke' into Your Daily Life"

The brand name JODAN incorporates two concepts: "Jodan" (a higher perspective) and "Jodan" (a playful spirit). In our busy daily lives, we often find ourselves overwhelmed by immediate tasks, leading to a narrow viewpoint and a lack of mental space. This brand was born from the desire to provide an opportunity to shift our perspective or change our mindset during such times. We aim to incorporate the scents of natural materials into forms that are easy to integrate into modern living, developing products that naturally embody the ancient Japanese sense of "purification" in our everyday lives.