Shop ZUTTO for the long lasting treasures.Explore Japanese products, gifts, womenswear, menswear, and home accessories online.

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About ZUTTO

Keep it long, treasure it long.

Different stories exist behind. Find the idea, passion, and spirit.
Deep and continuous attachment is the value we appreciate.

ZUTTO introduces products that many people, including our staff members, have adored for a long time.
The products are carefully designed and environment-friendly. They all fit into the primal policies that we set for product selection, and we recommend with confidence.

We hope you to enjoy exploring our selection.

ZUTTO selects products based on the five policies described below.
All products are applied to at least one of the policies and also are not contrary to the others. We believe that every product would be your long-lasting partner.

Admired designs

We choose products that are well-designed or the ones have a long history of manufacturing.

Outstanding background and concepts

We choose products that are handcrafted by experienced artisans and produced with traditional skills.

Safely made

We choose products that are natural, organic and environment-friendly.

Useful and practical

We choose products that can be continually used for years and the ones are universally usable.

Products with happiness

We choose products that make you feel happy and relaxed.

ZUTTO believes that continuous use of one product minimizes waste. We attempt to enhance benefits for the environment.

Products we introduce on ZUTTO are all stored and packed in our warehouse and are sent to our customers. Our warehouse can be seen from the link below. We transform an elementary school closed in 2012 to our warehouse.