Keep it long, treasure it long.

Wool at its best

A brand that produces 100% wool T-shirts using the Oshu wool produced in Ichinomiya City, Aichi Prefecture, where the wool is produced, ITO TO IRO. Oshika Co., Ltd., the brand's parent, started as a machine shop in Ichinomiya City in 1922, and as a wholesaler of wool fabrics, it also handles domestic brand OEMs from fabric production.
As a company that deeply understands the attractiveness of wool, it is a brand that began to want you to feel it in summer, as the best of wool with a strong image of winter is in its soft touch. The brand name comes from the fact that the T-shirt is a simple garment made only of yarn and color without lining and buttons. Once you wear it, it produces clothes that you can feel the softness and tenderness of wool.