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F/ACSION

F/ACSION

To make "the coat you want to wear most now"

A Japanese rainwear brand born from Maegaki Co., Ltd., a planning and manufacturing manufacturer of rainwear and outdoor products founded in 1914. The reason for its birth was that I found a problem while making the latest rainwear of the world's top outdoor brands for over 100 years.
For example, coats that are worn in daily life such as commuting to school have a high design and a wide range of choices, but they are not good at controlling temperature and humidity and tend to be bulky. On the other hand, highly functional outdoor sports wear looks flashy in business and everyday life. However, it was launched from such a thought that there should be a jacket and coat suitable for us living in the present age.
Taking advantage of the fact that more than half of the year is rainy in Ishikawa prefecture, we continue to pursue the ideal rainwear for everyone living in the city by combining the know-how and the latest technology we have cultivated.

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