Keep it long, treasure it long.

It's good because it's the minimum necessary

A plant-based natural cosmetics brand that started in Cologne, Germany in 2017. It is a plant-based formula that is gentle on the skin and the environment, and is manufactured using the optimal amount of carefully selected raw materials, eliminating unnecessary ingredients to maximize the effects of natural ingredients.Respecting the earth and nature, all products and raw materials are not tested on animals, and the packaging is sophisticated, minimalist, and recyclable. Embodying the concept of "Less is More," we create products with an eye toward the future of the environment, with simplicity and effectiveness that eliminates excess resources as much as possible.