Keep it long, treasure it long.

Inheriting the memories of nature

Flora Danica is a jewelry brand founded in Denmark in 1952. Founder Ole Eggert established the brand with the desire to "preserve the beauty of plants and flowers in an eternal form," and was the first in the world to coat real flowers with gold to transform them into jewelry. The designs, which faithfully reproduce natural forms such as four-leaf clovers, embody the quiet beauty characteristic of Scandinavia, devoid of excessive ornamentation. It is also known as a brand created through the collaboration of nature and people, as it once called upon citizens to provide four-leaf clovers. Even today, using molds made from plants and flowers picked in the 1950s, the brand continues to convey the timeless beauty of life, inheriting respect for nature and craftsmanship.