Keep it long, treasure it long.

A hat with beautiful curves that makes you want to match anything

Based on Ishida's fedora paper blade soft hat Breton, ZUTTO's bespoke design is arranged. While maintaining the beautiful and easy-to-use form, the ribbon is removed and the brim edge is accented with black piping. The ribbon hat is a little too sweet and is recommended for those who have always hesitated to buy it.

Now that masks are essential, it is also a new source of concern that sunburn marks will not be left when going out. If you don't really enjoy the long-awaited outing, paying attention to the sunlight, you will feel like it's a waste.
In such a case, the existence of a hat that can be used as an accent for coordination is a reliable tool. It's a versatile item that you can easily change your usual outfit, but it's not only fashionable, but also a practical item that protects your head from the heat of sunlight, protects your eyes from UV rays, and protects your face and neck from sunburn. Also the role of. In addition, a hat with both hands free is a convenient item that can be used in all situations, such as when going out with children or when you have a lot of belongings, without being a baggage.
Among them, Ishida Hat is a long-established brand that is packed with all kinds of commitments, such as hats that are easier to use on a daily basis. Whether it's a little outing to the neighborhood or a stroll to a place rich in nature that you can only enjoy, why don't you enjoy any outing this summer without any hesitation?

Design that complements clothes

Fedora Breton with a moist texture due to the soft paper material. Breton refers to a hat with a brim folded upwards, based on the shape of the hat worn by farmers in Brittany, France.
The Breton hat made by Ishida has a different length of the front brim and the back brim by about 1 cm, and is carefully calculated so that the balance of the entire hat can be seen well. The rounded colon shape is a lovely hat, but the asymmetrical shape gives it a mellow feel, so if you match it with a rough dress, it will look more mature and elegant.
Two colors are available. Beige that uses purple thread on a beige background and shines elegantly when exposed to light, creating a unique atmosphere. A dark gray color that is not too bright and not too dark, adds a cool nuance, and fits well with monotone outfits.
Both can be easily incorporated into casual outings, so it is recommended as a measure against sunburn or when you want to make a slight change to your usual coordination.

Ishida's hat style, which consistently creates hats with a simple and beautiful form, is born from their idea that "hats are a supporting role that complements the outfit you are wearing." I never overstate it, and every day I create hats that play a role in making the clothes I wear shine even more.
Furthermore, the basis of the design is that it is practical. A hat, which is both fashionable and a practical item, can only perform its original function if it is comfortable to wear. For this reason, Ishida Hats continues to pursue the softness and softness of wearing, as if they were made to order, with their traditional and advanced craftsmanship.

Born in Okayama, the production center of wheat and rush

Ishida Hat aims to make hats that are close to our daily lives, based on the idea that we want to deliver high-quality hats that people who spend their daily lives can use habitually for a long time. The brand was founded in Okayama prefecture, where the most straw hats are made in Japan, and its history dates back to 1897 (Meiji 30).
Originally it was a manufacturer that manufactured agricultural hats in Okayama, but by making use of the technology cultivated at that time, it is still carefully sewn one by one by craftsmen. The warmth of craftsmen's hands, which are not found in industrial products, and the delicate craftsmanship of every detail, the hats of Ishida Hats have become a staple of summer every year, and I want to use them for a long time. It seems to play an active part as one of the hats.

A sewing machine called a "chain sewing machine" is used to sew hats. Chain stitching is a manufacturing method in which a single needle thread is used to sew, and the hat body has elasticity like a knit. Among them, Ishida Hat uses ultra-fine blade knitting with a width of 4 mm, which is extremely difficult to maintain and sew.
The plain and authentic Ishida hat design is highly regarded in the world, and has a track record of winning second place in the straw hat contest in France for the first time. Hats made with traditional craftsmanship are a brand that is attracting attention from overseas due to their careful sewing and finish.

Ishida's hats, which are simple, beautiful, and warm, are gems that even those who are particular about high-quality items should experience when they go out every day.