Keep it long, treasure it long.

Happiness to touch, lightness to wear

I want the clothes to be gentle to the people who touch them, as the children, as well as the ones who wear them, bring their cheeks together and grab them with their small hands. HAAG's mini-pile her big T-shirt makes people feel happy every time they touch it, and gives the wearer a surprisingly light and soft feel. Not only is it functional, but it is also loosely finished and has a slit in the hem to create a feeling of pulling out, so it is also recommended for the sea and outdoor scenes from spring to summer. Very light and ideal for carrying around.

The secret of the softness of smile cotton

HAAG is a cut-and-sew brand developed by Smile Cotton Co., Ltd. in Mie Prefecture. Smile cotton differs from other cottons in its softness, lightness and heat retention. Since the thread itself is returned to "wat", clothes made of smile cotton do not become hard when washed. Repeated washing relaxes the fibers and increases their softness. Compared to general cotton materials, it has high heat retention and low heat absorption rate (it is hard to cool when worn), so you do not have to worry about cooling the core of your body in a room where air conditioning is effective.

Furthermore, for its softness, it was recommended by the Japan Atopy Association. For sensitive skin, even if you want to wear a light and warm material like wool, the tingling sensation is very worrisome, but smile cotton has the softness, lightness and warmth like wool even though it is cotton. It seems that people with sensitive skin and atopy are also pleased. Smile cotton is a special type of cotton that makes you want to chew and smile the moment you touch it or put it on.

Achieve amazing lightness

When the yarn is untwisted, air enters between the fibers, which is unthinkable as a normal manufacturing method, and a soft and light comfort is achieved. It is also recommended for those who are sensitive to the weight of clothes and get a little tired. In addition, by containing air between the fibers, both water absorption and ease of drying are achieved. It has been proved that the water transpiration is higher and it dries more easily than the general domestic cotton material. Smile cotton is a material that dries in about an hour on a sunny day. (May change depending on the season and weather conditions.)

A mini-pile big T-shirt featuring a beautiful face and round loop-shaped threads (pile) that are tightly closed and knitted. It is often used for relaxing wear such as pajamas, which is located in the middle of the numbers indicating the thread count (thickness) such as "10, 20, 30, 40, 50, 60, 80, 100". Uses 40th thread. Terrycloth clothing has the impression that it is too relaxing, but the mini-pile big T-shirt has a modest loop length on the pile surface and is elegantly finished without becoming too sweet, so it can be used as everyday wear. It is a piece that you can wear nicely and comfortably.

Pursuing "skin-friendly"

Smile Cotton not only produces at the request of companies, but also launches the original brand HAAG and develops standard items that make casual items with high-quality cotton.

When seeking gentleness to the skin, do not add extra things and take time and effort. For example, if the ingredients and the method of making food change, the finished product will change significantly, but the same can be said for the dough. Where and who makes Smile Cotton, which was created through many years of research and technological improvements, because it comes into direct contact with the skin? Transparency is also important, and it is selected as a person who lives slowly and politely in daily life.