Keep it long, treasure it long.

Change your facial expression depending on your mood

A bucket hat with a simple but lovely shape that looks like an inverted bucket. It is a popular hat for both men and women as a point to match with coordination such as street, casual and outdoor. If you are a woman, you can wear it casually with phoenix wear such as skirts and dresses to create a feeling of being comfortable.

This G1000 bucket hat uses fabrics unique to outdoor brands that are resistant to ultraviolet rays, rain and dirt, such as "G-1000", which is also the face of FJALLRAVEN, and care about the location and weather. It is a big attraction that it can be used for a long time. The reversible design allows you to change the look depending on the combination with the wear and the mood of the day, which makes me happy that the range of coordination has expanded.

High-performance materials made by outdoor brands

G-1000 is a traditional fabric used in all products from tents to clothing. Polyester is mixed with cotton and soaked with wax, and the more you use it, the more it has a denim-like texture and you can use it for a long time. Developed for adventure and world travel wear and tents, the highly durable G-1000 is a versatile material with top-class durability, windproofness, UV protection, waterproofness and light weight. Because it is an excellent outdoor material, it can be used in various situations, and there is a sense of security that it will not easily get tired even if you continue to use it.
In addition to the goodness of G-1000, G-1000 Air is a lighter, softer, more airy and quick-drying fabric. When it comes to hats, you may be worried about steaming with sweat, especially when you use it in a place with strong sunlight or when you move your body, but that point is also taken into consideration, so it seems that you can always spend comfortably. It's soft and compact, so you can quickly put it in and out of the bag.

With a unisex design that can be used by both men and women, a reversible bucket hat that allows you to change your facial expression according to the coordination and mood of the day. The front is a simple single color and the tag of the Swedish flag is small, but the back is calm but playful by incorporating three similar colors. The fox embroidery is attached to both the front and back, and the color that matches the hat is a casual point.
With a unisex design that can be used by both men and women, you can take a walk in the morning and evening, walking, trekking, fishing, camping, and traveling in a casually good atmosphere, so of course you like the outdoors and fashionable for yourself. It is also recommended as a gift for your friends.

Scandinavian-born outdoor brand

Swedish royal warrant brand FJALLRAVEN. In pursuit of universal design, high functionality, and durability and longevity, FJALLRAVEN, which has been making outdoor products in Sweden since 1960, is said to be durable and long-lasting. Has passed a number of rigorous field tests.
The long-lasting sustainable brand, which uses environmentally friendly materials, is functional, durable, and long-lasting, and continues to make happy products for all the people who make it, the people who use it, and the places where it is used, has a high level of technology. FJALLRAVEN's outdoor products such as backpacks made in Japan have been highly acclaimed all over the world.
FJALLRAVEN means Arctic fox, outdoor person in Swedish. To protect the Arctic fox, which is also the origin of the brand, we support the Arctic fox protection project "SEFALO", which donates 10 euros per product (some products). We are making products that can protect nature, which is easy for animals to live in, without burdening the environment.