Keep it long, treasure it long.

Unique charm that goes beyond fashion

From MACH2000, a masterpiece of LIP that has made a name for itself in the history of watch design, white, which is characterized by its stylish femininity, has appeared.
The front part of the belt has a smooth feel, and the back part that touches the skin has a soft matte feel that makes you want to chew. How about "MACH 2000 White", which has a unique design and functionality as a companion who wears it for a long time and tells you the time? It will be the best companion to be with you at any time.

Masterpiece of design watch "MACH 2000"

The innovative left-right asymmetric design of the MACH2000 series was announced in 1975. As the name suggests, the design does not fade even in 2000, and it does not feel old-fashioned at all. In fact, the most famous model in the series, the"chronograph" , is permanently stored in the Museum of Modern Art (MOMA) in New York as a universal design that can be used in the future, and is famous in the history of the world design world. It can be said that it is left. Recently, as a homage to past works, we are developing a reprint model of a masterpiece. It's an uncommon and unique collection, but it's packed with ergonomic features in every detail, such as ease of use and easy viewing of the watch.

The back of the case is engraved with the brand logo and the handwritten signature of Roger Tallon, who designed it. The rubber belt has the impression that it is easy to get stuffy, but the small hole that gives off a unique impression in terms of design is also characterized by the role of breathability.

As well as gifts for women, it is designed so that it does not feel strange even if it is worn by men, so how about it as a birthday gift, a celebration of going on to school, or a celebration of adults?

If you like a more classical impression, we recommend the "MACH mini".

A watch that has been loved with history

LIP, which manufactures this watch, is France's premier watch brand with a long history of over 200 years. Its name and authority are said to be "LIP in France".

Born in 1735 to a watchmaker's family in the Alsace region, Emmaniel Lipman brought back the watch technology developed by Blancpain (an existing luxury watch brand in Switzerland) in the eastern French city of Bezanson in 1807. It was to manufacture a stopwatch in the year. It is also famous for the record that Napoleon I presented a watch from Mr. Lippmann when he visited Bezanson in 1810. LIP, which has been proud of its high technology since that time, has a track record of being entrusted with the manufacture of watches for French artillery officers during the war and being used in the instruments of the military cockpit.

In 1952, he developed the electric movement. It is also called "President Watch" because it was presented to former President Charles de Gaulle of France and former President Eisenhower of the United States, and it was also given to former President Clinton in commemoration of the 50th anniversary of the end of World War II. I have gained the same strong trust from. In France, the country of craftsmen, the unique history and pride that has been loved by many celebrities confirms the high quality of this brand above all else.