Keep it long, treasure it long.

Like an illustrated encyclopedia

The world depicted by INOUI EDITIONS' stoles and scarves has a mysterious brilliance reminiscent of the dreams we had as children, and we are always amazed by their rich imagination. Each aspect—design, material, color, and composition—holds an allure that makes you want to gaze at it endlessly.

What Shines is Expertise and Imagination

The linen stole "PAPILLONS," delicately illustrated with various butterflies, features a design that beautifully showcases a variety of wing patterns and colors, just as its name, which means "butterflies" in French, suggests.

Each butterfly is intricately expressed, while the overall tone remains calm, combining vibrancy with wearability. The pattern changes depending on how you wrap it, adding a light movement and depth to your outfit.

The design reflects the personality of the designer, transforming into a vibrant and elegant accessory with a simple twist. The vivid colors make this stole stand out against monochrome and simple outfits. Its versatility allows you to enjoy the fun of changing impressions with different wrapping styles, and when spread out, it becomes a strong focal point in your coordination.

With the crisp texture unique to linen, it can be comfortably used in any season. This stole is highly recommended for those who wish to subtly incorporate the beauty of nature into their style.

Pouring Thoughts into a Single Stole

INOUI EDITIONS/INOUITOOSH, known for creating creatively vibrant designs, was born in 2008. They produce playful stoles and scarves that express unique thoughts within a single piece. With an atelier located along the coast of Somme in northern France, the designer draws inspiration from the natural surroundings, expanding a surprising world through expressive touches. All creative processes are conducted in France, while production takes place in partnered factories in India. The base fabric is crafted from high-quality materials using traditional looms. By meticulously blending selected natural materials for a soft touch, they create high-quality, one-of-a-kind products. The infinite possibilities of a single piece of fabric and the passionate desire to adorn the face with a stole are the sources of their creativity.