Keep it long, treasure it long.

Pomp and Circumstance

A majestic tiger walking in the grass. If you think about it, the tiger is drawn on a public car that is used heavily, which is a unique design. The world drawn by the stalls and scarves of INOUI EDITIONS / INOUITOOSH has a mysterious brilliance like a dream that I had when I was a child, and we are always amazed by its rich imagination. .. The design, materials, colors, and composition all have a charm that makes you want to look at them all the time.

What shines is expertise and imagination

AMBASSADOR with the motif of the Hindustan Ambassador, a car that has been produced by Indian car maker Hindustan Motors for over 50 years since the 1950s. It is a lovely car with a rounded shape, which is also called "Indian national car" because it has been used for public cars and taxis in India for many years without changing the design. I wondered if there was a tiger in front of the car, but if you look closely, the design looks like it was painted on the car. The flag built on the back of the car has the brand name on it, and the more you look at it, the more fun it is with new discoveries. When you open it up, it has the impact of a tiger, but when you wear it, the surrounding plants stand out, so it's actually a scarf that's easy to incorporate into your everyday outfit.

The design that feels the individuality of the designer can be transformed into a gorgeous and elegant accessory by rolling it around. You can enjoy the fun even if you arrange the winding method, or you can just spread it out and put it on.
The material is 100% cotton, so it feels very soft and makes you want to chew. The simple and gentle texture makes it easy to match with casual clothes.

With a single stall in mind

INOUITOOSH was born in 2008 to create stalls with creative and colorful designs. Since you can express your thoughts in one piece, you can develop a playful stall and scarf like no other. With an atelier by the sea in Somme in northern France, designers inspired by the nature of the world are expanding their amazing world with their expressive touches. All the creation part is done in France, and the production is done in the affiliated factory in India. The base fabric is made of high quality materials and traditional looms. We mix carefully selected natural materials that are particular about the softness in an exquisite ratio to create high-quality and unique products. The infinite possibilities of a piece of cloth and the passion for the stall that colors the face are the sources of creativity.