Keep it long, treasure it long.

Wear lightly

Trends are changing, and clothing is one of the things that is especially noticeable. However, the desire to use it for a long time, the attachment to the things that I have been using, and the comfort of wearing it cannot be fully explained by the trend.

In order to capture such feelings, SETTO, a brand born from a textile manufacturer in Kojima, Okayama Prefecture, considers clothes to be a long-term partner and continues to make honest clothes. Among them, this time we will introduce a long coat with a big silhouette that completely wraps your body.

Relax your shoulders and put on your clothes lightly

The PORTE coat feels a gentle femininity from the rounded silhouette created by the dropped shoulders. Made from a soft canvas material made of linen cotton that has a refreshing feel and a moderate thickness, it is useful from early spring, when the cold remains, to autumn and early winter.

The design features a no-collar, clean neck and a fly that hides the buttons. And the bead pockets on both sides of the waist. It is a coat with a neat feeling even in a casual atmosphere. The back hem has a center vent, which makes it easy to handle while being long. The clean neck makes it easy to match with a turtleneck or hoodie, and you can enjoy matching small items such as stoles. In addition, it looks great as a haori, and the large buttons that you can glimpse are the accent of your coordination.

There are two colors, KINARI and FUJI. Both are highly versatile colors that are easy to match with other colors. For KINARI, which has a simple and natural impression, it is recommended to combine it with a one-tone outfit combined with white denim or a gorgeous color pattern. From men's-like dresses to adorable outfits, he will play an active part in a wide range of coordination. FUJI, which has a beautiful pale color, can be combined with items with blue-based colors such as navy gray as well as white to create an elegant outfit.

The key to making fabrics is ""cotton""

From the backbone as a fabric maker, SETTO is researching and developing from the combination of high quality cotton from various countries. Originally spun yarns that match the characteristics of each cotton in the world. The original thread that maximizes the goodness of cotton leads to the commitment and presence of textiles over time.

We are particular about the manufacturing process, we spin cotton into threads to further bring out the individuality of carefully selected cotton, and adjust the rotation speed of mechanical parts called cams in 0.1 second units to create a unique texture with a deep taste. Cotton is a crop, and the quality of cotton becomes uneven every year, but it is made to fine-tune it to bring it closer to a certain quality texture.

Clothes to be a partner

SETTO continues to make comfortable clothes, assuming that it will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, which is known for providing materials to domestic and overseas brands.

Kurashiki and Kojima, now known as the sanctuary of denim, used to be an island in the Seto Inland Sea. In the land created by reclaiming shallow water, cotton, which is more salty than rice, is cultivated, and the spinning industry is developing. Kojima has been a representative producer of jeans after the prewar period, when the westernization of clothing began, and after the war, the workwear boom and jeans boom in the United States. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima, which has such a history. That's why we are still making convincing and valuable clothes.

The feature of SETTO is that the development of materials is also regarded as a design, and we are particular about threads, fabrics, colors and shapes based on the know-how gained through the planning and sales of textiles. Thinking of clothes as a long-term partner, we continue to make clothes that value the essence while discovering the surprises, joys and joys of discovery in our daily lives.