Keep it long, treasure it long.

Dress coolly

A popular item in ZUTTO, STAND COLLAR SHIRTseries, a cool short-sleeved shirt has arrived from SETTO. The STAND COLLAR SHIRT had a silhouette with tightly squeezed sleeves, but this is a refreshing design with a spaciousness. Furthermore, by making it from canvas fabric using cotton, lyocell, and linen, it has a silky feel that is perfect for spring and summer, unlike STAND COLLAR SHIRT, which is made of 100% cotton. Introducing a shirt that you can spend lightly in the sweaty season, with the classic and lovely large collar unique to this series.

Lightly and lightly

The canvas STAND COLLAR shirt is made from recycled wood-generated lyocell. Lyocell is a material that allows the yarn itself to return naturally, but the solvent used to generate it is also ecological and harmless to the human body and nature and can be used repeatedly. It is an attractive point that what you wear is not only good in design and texture, but also environmentally friendly.
Nidom processing is applied to such a fabric to give it a soft texture, and it is also processed with a washer to give it a wrinkle feeling, giving it a more natural texture. It is unique to SETTO that you can not only stick to the silhouette, but also pay attention to the feel, comfort, and detailed design.

Accented design points such as a thick collar and a short length are scattered everywhere, but the overall silhouette is neat and easy to match with anything. The width of the shirt is wide but short, so you can wear it loosely or smartly, and it goes well with slender bottoms and loose skirts. The comfort that allows the wind to pass through is also attractive, so it seems that it will be a piece with an attachment that makes you want to wear it all the time even in the middle of summer.

Clothes to be a partner

SETTO continues to make comfortable clothes, assuming that it will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, which is known for providing materials to domestic and overseas brands.

Kurashiki and Kojima, now known as the sanctuary of denim, used to be an island in the Seto Inland Sea. In the land created by reclaiming shallow water, cotton, which is more salty than rice, is cultivated, and the spinning industry is developing. Kojima has become a representative production area of ​​jeans after the prewar period when the westernization of clothes began to progress, and after the war, the workwear boom and jeans boom in the United States. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima, which has such a history. That's why we are still making convincing and valuable clothes.

The feature of SETTO is that the development of materials is also regarded as a design, and we are particular about threads, fabrics, colors and shapes based on the know-how gained through the planning and sales of textiles. Thinking of clothes as a long-term partner, we continue to make clothes that value the essence while discovering the surprises, joys and joys of discovery in our daily lives.