Keep it long, treasure it long.

Enjoy the feeling of the season drifting from your feet

RIO BRANCO / BABE WHITE sneakers that combine white with pale pink. It is a wonderful pair that brightens the coordination and enhances the feelings.

Sneakers are often selected with an emphasis on ease of wearing and movement, but when you know VEJA sneakers, you want to know "what kind of material" and "where they are made". increase. Through a pair of sneakers, you will discover a new perspective in choosing things.

Choosing environmentally friendly materials

The upper of the sneaker RIO BRANCO / BABE WHITE uses a material called Ripstop. This material is a material in which thin threads and thick threads are entwined in a mesh shape, and because of its high strength, it is often used in outdoor products. In addition, the material has excellent breathability, flexibility, and lightness, so it is comfortable to wear. The V mark is a mixed material of rubber and rice husks, the lining is 100% recycled polyester derived from PET bottles, and the rubber contained in the outsole is natural rubber collected from Amazon. We procure only environmentally friendly materials, and the belief in choosing the materials and the brand's strong feelings for the environment are conveyed to the people who pick them up, and they become attached to them as sneakers that they are particular about. It's not a famous brand or trendy sneaker, but it's a VEJA sneaker where you can see where it's made and what you think.

It is a perfect pair for casual coordination as well as feminine and elegant coordination.

Sneakers that show the background of manufacturing

VEJA, which means "see" in Portuguese. A sneaker brand from France that asks "what is on the" other side "of shoes?" And hopes to give an opportunity to look at the "other side" of manufacturing. Although shoes are inevitably worn out, VEJA has a production background where you can see the particular materials and makers, and there is a story about people-to-people encounters.

Generally, rubber farmers sell the rubber itself, and the primary products have low added value, but by refining and shipping the collected rubber as it is, it is appropriate for direct transactions without intervening intermediaries. We have a way to get paid. In addition, it is said that the rubber of the material will be a good quality rubber product because it will be refined on the same day it is collected. Natural rubber is mixed with a coagulant within 1 hour of collection, filtered, and made into a sheet to prevent the rubber from oxidizing, increasing its purity and making it comfortable to wear.

VEJA also has a vision for the future, aiming to manage a series of production processes such as cattle breeding and processing in-house. In addition, we use organic cotton grown in northern Brazil for the cotton material used in insoles and parts, and we procure cotton from producers in the state of Ceara in northern Brazil in accordance with fair trade rules. Furthermore, with organic cotton materials, we do not have extra inventory and manufacture and supply products within a reasonable range of annual production of 15 tons.

Bright production background

The shoe brand "VEJA", which was born in 2005, is a brand that has many fans all over the world, making simple, clean and functional sneakers by making things that producers and consumers can see. Founder François Ghislain Morillion and his colleagues met a factory and shoes for sports sneakers such as volleyball shoes that are popular in Brazil, and VEJA was born. Manufactured in 1970, a factory specializing in sneakers. From children to adults, we continue to make basic shoes that are loved by men and women of all ages in Brazil.

VEJA sneakers are made by hand assembling materials procured locally by local Brazilian craftsmen one by one, and 30,000 pairs are distributed worldwide annually. Well-established French brands and select shops also sympathize with VEJA's design and commitment to manufacturing, and are trusted and noteworthy brands that incorporate products.