Keep it long, treasure it long.

Cool, hemp stall

Noto Jofu is born from the techniques inherited from generation to generation and the careful craftsmanship. The sheer feeling created by the roughness of the weaving density while hand-woven is likened to "cicada wings", and its lightness and thinness, and the beauty of the material are attractive hemp textiles.

One of the features is the expression of each Kasuri made by craftsmen. The biggest feature of Noto's hand dyeing is the fine and clean Kasuri pattern with less bleeding. The Kasuri pattern created by Noto's original comb stamping and roll printing is a delicate and elegant color pattern that gives a traditional yet modern beauty.

This time, we will introduce a stole that you can enjoy the sheer feeling of hemp and the smooth and gentle skin. A stall of Noto Jofu that gives you a cool, crisp feel and the good sweat absorption that is the strength of hemp. It looks and feels cool, and the fluffy, transparent stall adds a cool impression to your spring / summer outfit. You can wash it at home, so you can use it on a daily basis without hesitation.

The Noto Jofu stole is a piece that can be used all year round while feeling the comfort of hemp. In the spring and summer, it is recommended to match it with a shirt or dress, or as a shade or air-conditioning measure. In winter, it's good to enjoy a double-layered style with a wool stole. It's also thin and light, so it's nice to fold it small and keep it in your bag. It will surely be appreciated as a gift for Mother's Day.

The traditional heart that is inherited

Notojofu, which continued to improve its technology during the Edo period. Jōfu means fine hemp textiles.
Yamazaki Asa Textile Studio continues to convey traditional culture and aesthetics by inheriting hand-dyed techniques from generation to generation, even as kimonos are becoming more and more popular after the war. Now, 130 years after its founding, as the only weaving source of Noto Jofu, we are launching linen textile products that give you a taste of high-quality weaving in order to pass on the appeal of Noto Jofu to the next generation.

Another characteristic of Noto Jofu is that it uses ramie (ramie), which has been used since ancient times in Japan, instead of general linen (flax). Ramie (ramie) is said to have the most firmness and crispness among natural fibers, and is an excellent material that has a sense of sheerness, luster, and lightness. It is durable enough to be used for decades, and the more you wash it, the softer it feels, so you can use it for a long time while enjoying aging.

Noto Jofu's new everyday style

Yamazaki Hemp Textile Studio was founded in 1891 (Meiji 24) as a Konya (dyeing shop) in Hakui City, Ishikawa Prefecture, where hemp was once produced. It is the only orimoto that inherits the craftsmanship of Noto Jofu for over 100 years.

Although it was designated as an intangible cultural property in Ishikawa Prefecture in the early Showa era, the demand for kimono decreased due to westernization, and the number of craftsmen in the production area decreased. cloth. Even so, many people come from rural areas to learn handicrafts, so in order to pass on the traditional techniques that have been preserved for generations to the next generation, we are trying to propose the value of Noto Jofu in the new era. "Noto Jofu" was established.

Noto Jofu's only Orimoto Kobo produces "Noto Jofu", which uses traditional Kasuri textiles and hand-dyed techniques that are unique to Jofu, with the theme of encountering traditional Noto textiles and dignified everyday life. We continue to make linen fabrics that blend in with.