Keep it long, treasure it long.

Somewhere nostalgic and dear

In Kojima, Okayama Prefecture, the sacred place for denim, the wave of fashion among the denim developed by TEXTURE WE MADE, which continues to make unconventional denim pants and jeans while using traditional manufacturing methods. The most basic design that won't be swept away is the CTX-018L 12 oz Selvedge basic jeans. It's a denim that is nostalgic, simple, and adorable as if it had been worn for a long time even though it arrived new.

Universal denim

Basic straight denim pants with a shallow rise look neat and smart around the hips. Because the word "simple" suits you best, it's an unpretentious royal road shape, so it's a pair of jeans that you'll want to wear comfortably every day. The front buttons, rivets (parts at the edge of the pocket), and leather patches are engraved with TEXTURE WE MADE, which is limited to ladies' models. The simple patch is elegant and cute.

The fabric is 12 ounces of selvedge denim. Selvedge denim is a denim fabric woven using an old-fashioned loom, and is characterized by the ability to see the "ears" at both ends of the fabric. The weak tension weaving unique to old-fashioned power looms has unevenness in the fabric, and you can enjoy a unique and simple texture.

The basic shape of denim, which can be said to be the standard for denim, can be matched to any coordination throughout the year. In spring and summer, it goes well with bright colors such as color T-shirts, patterned shirts, and blouses, and of course it is easy to match with knits and jackets with calm colors in autumn and winter. Three sizes are available: S, M, and L. Please enjoy the texture of domestic denim.

Partner clothes

SETTO continues to make clothes that are comfortable to wear, assuming that they will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and foreign brands.

Kurashiki Kojima, which is now called the mecca of denim, was once an island in the Seto Inland Sea. The land reclaimed from the shallows became popular for the cultivation of cotton, which is more salty than rice, and the spinning industry developed. We have been working on school uniforms and jeans since before the war when the westernization of clothing began to progress, and after the war, through the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, which has such a history. That is why we continue to create persuasive and valuable clothes.

The feature of SETTO is that the development of materials is also considered design, and we are particular about threads, fabrics, colors, and shapes based on the know-how gained from planning and selling textiles. Considering clothes as long-term partners, we continue to create clothes that value the essence while discovering the surprises, the joy of discoveries, and the joy of everyday life.
In addition, the white core of the thread is indispensable for the color fading of jeans. It is possible to create this core white with a unique indigo dyeing method called "rope dyeing" that dyes while touching the air. Since the company was founded, we have focused on the fact that rope dyeing affects the color fading of jeans, and we have been making jeans that allow you to enjoy various changes through repeated trial and error of cotton quality, spinning, and weaving methods suitable for rope dyeing. . And as a denim manufacturer, we are always researching cutting-edge dyeing technology.