Keep it long, treasure it long.

Soft and gorgeous

A HELEN MOORE HOOD that warmly wraps around your face and brightens up your outfit. It looks like real fur and has a fluffy fur that makes you want to touch it forever. It is an item that creates elegance and luxury when worn, and is one of the accessories that I want to try now that eco-fur is recognized and easy to use. Just wrap it up to keep you warm, and it will be a stylish accent for autumn and winter.

Reading the Times

Speaking of fur, it used to be synonymous with gorgeous fashion, and real fur was the center of attention, but now, with global environmental problems, technological progress, and the biggest change in our values, we value nature as much as possible. Eco fur is becoming established in the fashion industry. Eco-fur made from synthetic fibers is eco-friendly, reasonably priced, comes in a wide variety of colors and shapes, and is easy to care for.

Helen Moore from England was the first to make such eco-fur.
HELEN MOORE, which specializes in accessories that are full of reality that cannot be thought of as fake fur, is a brand where the founder, Helen, understands all production processes and thoroughly creates high-quality products.
Procured materials are cut by hand, sewn by skilled seamstresses, and finished by carefully brushing the seams in the finishing department called the Finishing Team. By doing so, the seams become invisible, creating a realistic texture and luxury from artificial materials. In addition, in order to maintain the quality and value of our products, we not only grasp the production site ourselves, but also thoroughly employ and produce in the UK.

HELEN MOORE's HOOD can be worn like a hat, or it can be worn like a snood by using the clasp on the collar without wearing it. It's a convenient accessory that can easily become a fashion accent even in busy mornings when you don't have time to coordinate.
We have prepared two colors, MINK and PEARL. MINK is recommended when you want a soft and light finish, and PEARL is recommended when you want a chic and calm impression.

Top quality product

HELEN MOORE is also working on creating a sustainable manufacturing system, reducing waste reduction and environmental footprint use, incorporating environmental protection activities, and joining the non-profit organization Living Wage Foundation, UK We carry out manufacturing with sustainability in mind in all aspects related to production, such as supporting the promotion of employment in the domestic manufacturing industry.

In order to provide the highest quality British-made products with a focus on manufacturing and manufacturing backgrounds that match the times, HELEN MOORE's products are attracting attention and being handled by long-established department stores in the UK that are particular about quality.
Recommended not only for those who are reluctant to buy real fur, but also for those who are highly interested in sustainability. At first glance, HELEN MOORE is a highly satisfying fake fur that can be mistaken for real fur.

About maintenance

Eco-fur made from synthetic fibers is not only environmentally friendly, but also has the advantage of being a product with good color development and easy care. Another nice feature is that you don't have to worry about mold or insect bites during storage, which is unique to natural materials. However, if you leave it like a fleece muffler on a daily basis, it will ruin the real thing.

For daily care, brushing after wearing keeps the softness. Wooden brushes are recommended because they are made of chemical fibers that are prone to static electricity. Occasionally blow the air from the hair dryer into the air from a distance to soften the fur.
If it gets wet in the rain while you are out, wipe off the moisture and dry it with a hair dryer. At the end of the season, after these cares, please store it in a high place with a hat etc. so that it will not be crushed by heavy winter clothes.
This kind of care is also likely to be an opportunity to nurture a mind to use things carefully.

A HELEN MOORE HOOD that gives you an elegant finish just by wearing it. If you give it as a Christmas present or a birthday present to a woman who likes fashion, you may be pleased that it has a good taste.