Keep it long, treasure it long.

wrapped in eco fur

The fluffy fur looks like the real thing and has a texture that makes you want to pet it. We have received an eco-fur scarf that matches the modern world where sustainable manufacturing and clean production backgrounds are becoming commonplace. A fur scarf covers a wider area than a scarf and not only provides warmth, but also has a sense of presence.A fur scarf does not give a flashy impression, but gives a classy look.

Reading the times

Speaking of fur, it used to be synonymous with gorgeous fashion, and real fur was the main focus, but now there are global environmental issues, technological advances, and most of all, our sense of values has changed significantly, and we value nature as much as possible. Eco-fur is becoming established in the fashion industry. Eco-fur made from synthetic fibers is environmentally friendly, affordable, comes in a wide range of colors and shapes, and is easy to care for, meeting the modern fashion trends that everyone is conscious of.

British company HELEN MOORE was the first to create such eco-fur.
HELEN MOORE is a brand that specializes in realistic accessories that you won't believe are fake fur.The founder, Helen, understands all the production processes and is thorough in creating high-quality products.
The procured materials are cut by hand, sewn by skilled seamstresses, and finished by a finishing department called the Finishing Team, who carefully brush the seams. By doing so, the seams are no longer visible, creating a realistic texture and sense of luxury from artificial materials. In addition to knowing the production site ourselves, we also ensure that we employ and manufacture products in the UK in order to maintain the quality and value of our products.

Best quality product

In addition, HELEN MOORE is also working to create a system for sustainable manufacturing, reducing waste and reducing its environmental footprint, incorporating environmental protection activities, and joining the non-profit organization Living Wage Foundation. We manufacture products with sustainability in mind in all aspects of production, including supporting the promotion of employment in the UK manufacturing industry.

HELEN MOORE's products are attracting attention and being carried by long-established department stores that are particular about quality in the UK, as they are particular about manufacturing and manufacturing backgrounds that match the times, and provide the highest quality British-made products.
Recommended not only for those who are reluctant to buy real fur or want to buy it easily, but also for those who are highly interested in sustainability. At first glance, HELEN MOORE is a high-quality fake fur that you can mistake for real fur.

About care

Eco-fur, which is made from chemical fibers, is not only environmentally friendly, but also has good color development and is easy to care for. Another nice feature of natural materials is that you don't have to worry about mold or insect damage during storage. However, if you throw it around like a fleece scarf on a daily basis, it will ruin the real thing.

For daily care, brushing after wearing will keep it soft. It is recommended that the brush be made of wood, as it is made of chemical fibers that tend to generate static electricity. Once in a while, blow dryer air from a distance to fluff up the coat.
If it gets wet in the rain while you are out, wipe off the moisture and dry it with a hair dryer. At the end of the season, after taking care of these things, store it in a high place with hats and other items to prevent it from being crushed by heavy winter clothing.
This kind of care also seems to be an opportunity to develop a mindset of using things with care.

HELEN MOORE's asymmetric scarf gives you an elegant look just by wearing it. If you give it as a Christmas or birthday present to a fashion-loving woman, she might appreciate it as a stylish gift.