Keep it long, treasure it long.

Brilliant and classy

Fashions are ever-changing, and clothing is one of the things that shows this most clearly. However, the feeling of wanting to use it for a long time, the attachment to the things that have been used regularly, and the comfort of wearing can't be explained only by trends. The SETTO brand, which was born from a textile manufacturer in Kojima, Okayama Prefecture, continues to make honest clothes, considering clothes as long-term partners. Among them, this time we will introduce a shirt with a classic silhouette and gorgeous Liberty print.

Long length bottom and exquisite balance

A Liberty Stand Collar Shirt with flowers in refreshing colors. The design point of this blouse is the stand-up collar that makes the neck look longer, allowing you to look higher. Since it is fully open, it is reassuring to wear it when you want to avoid strong sunlight. In addition, this blouse inherits the design of SETTO's popular item STAND COLLAR SHIRT and uses voluminous balloon sleeves, giving it a more classical and feminine impression. It's supple and has just the right amount of firmness, and it's also great that it doesn't wrinkle easily.

The length is compact, so it goes well with long skirts and wide pants. Create a well-balanced style. The pattern itself is fresh and catches the eye, so it is recommended to combine items with subdued colors. It can be coordinated in a variety of ways, such as a feminine outfit with all the buttons closed and a fluffy gathered skirt, or a rough and masculine look with a white T-shirt and high-waisted pants.

Tana loan fabric is used for the material. Tana Lawn is a fabric that represents Liberty Print, and it seems that it was named because it is a loan fabric that uses cotton grown near Lake Tana in Africa as a raw material. The fabric is densely woven with thin threads and is light and has an elegant sheen. It has a smooth texture, and it is also attractive that it is comfortable to touch with bare skin.

clothes to partner with

SETTO continues to make clothes that are comfortable to wear, assuming that they will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and foreign brands.

Kurashiki Kojima, which is now called the mecca of denim, was once an island in the Seto Inland Sea. The land reclaimed from the shallows became popular for the cultivation of cotton, which is more salty than rice, and the spinning industry developed. We have been working on school uniforms and jeans since before the war when the westernization of clothing began to progress, and after the war, through the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, which has such a history. That is why we continue to create persuasive and valuable clothes.

The feature of SETTO is that the development of materials is also considered design, and we are particular about threads, fabrics, colors, and shapes based on the know-how gained from planning and selling textiles. Considering clothes as long-term partners, we continue to create clothes that value the essence while discovering the surprises, the joy of discoveries, and the joy of everyday life.