Keep it long, treasure it long.

While enjoying the change in silhouette

The linen material is cool and comfortable on the skin in the season when the sun shines brightly. You can enjoy the change in texture as you use it, and it will create a luxurious moment every time it touches your skin. Long ago, in ancient Egypt, linen was called “Woven Moonlight” and was widely used in Shinto rituals. Tablecloths and bed linens are handed down as family heirlooms in many European homes. Linen, which symbolizes family style, dignity, and aesthetics, is an important family heirloom and a tradition of loving only the real thing. 120%LINO, Italy's leading linen wear brand, has absolute confidence in such linens.

The linen tuck pleated shirt has a sharp design with fine pintucks that look like they are picked. The light and refreshing linen material and the clean neck give a cool impression. The soft, three-dimensional sleeves create a sweet and adorable silhouette, and the appearance of pulling up the sleeves is also wonderful. There is a string on the left side of the hem, and when you wear it top-in, you can wear it with the string stretched out for a clean cut.

Overwhelmingly smooth texture

120% LINO wear is made with only the highest-ranked linen materials from France and Belgium at the annual fabric exhibition, and by using them, we have achieved high flexibility and natural comfort. I'm here. This linen is dyed with a special product dyeing technique "tinto capo", and we have developed a unique color variation of 26 colors at all times, and the surprisingly soft finish is also a major feature. We are presenting a timeless collection that has a natural and gentle atmosphere because it is sewn in the state of woven cloth in its natural color and dyed in the post-process.

It features the brand's pride, the finest linen that blends in with the skin, and a silhouette with a relaxed mood. In addition, the overall tucks make it look three-dimensional, giving it a cool and rough atmosphere, but not too tight, giving it a neat and feminine impression.

A strong passion for linen

120% LINO (120% Reno) was founded in 1990 by Alberto Perret in Bologna, Italy. In Italian, lino means linen, and we are so particular and passionate about linen that we named it our brand. They specialize in items that use high-quality, soft linen that feels good on the skin, and are strongly supported by fashion-conscious people. Founder Albert Perret's passion for linen dates back to when he was over 20 years old. He says that when he was walking through Camden Town, London, he came across a vintage white linen jacket tucked away in a shop he happened to pass by, and he was stunned. It all started when I was fascinated by a vintage white linen jacket. Since then, even though fashion trends in the world, including Italy in the 1980s, have gone in completely different directions, he has pursued linen with a vintage-like flavor.