Keep it long, treasure it long.

Cool your outfit

Jade UP120301 12oz selvedge straight denim GRY is a piece that makes you feel the "urbanness" that is typical of URVIN. With a timeless silhouette and a sophisticated design that is somewhat urban, it has a charm that you will want to continue to use even as you age. It's comfortable to wear and has a beautiful silhouette, and the more you wear it, the more you'll want to wear it for a long time.

Classy straight denim

Jade UP120301 12oz selvedge straight denim GRY with a comfortable fit and a beautiful shape that can be worn both casually and neatly. A series of denim pants called Jade made with the concept of handsome and classy denim style for women. With a moderately deep rise, a straight silhouette that is neither too thin nor too thick, and accented with denim-like selvedge, you can enjoy various ways to wear it depending on the arrangement.

Selvage denim is a denim fabric woven using an old-fashioned loom, and is characterized by the "ears" on both ends of the fabric. The low-tension weave, which is unique to old-fashioned power looms, has irregularities in the fabric, allowing you to enjoy a unique rustic texture. The denim is woven slowly, so it feels good on the skin, and it is a fabric that will fit your body shape as you continue to wear it.

GRY, which has a spicy and dry impression, is recommended when you want to tighten up your coordination. It is perfect for a cool look with monotone coordination, or for a nuanced look by combining it with a light-colored top.
These straight pants are slightly wide and have just the right amount of room. The silhouette that falls straight down covers the waist and thighs and makes your legs look slender.
The classic combination of a T-shirt and sneakers is perfect for a casual look, or a sweet top for a cute look. It goes well with pumps for an elegant style, and it will be a great addition to your usual outfits.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things while maintaining urban silhouettes and designs. Beautiful lines that fit into modern women while valuing the commitment to materials. We aim to be a denim brand that stays close to the dignified women who value high-quality materials and comfort in basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of ​​Japanese denim. JAPAN BLUE JEANS has been a wholesaler of denim fabrics in a land that has historically prospered as a cotton-growing area. After receiving praise for the denim samples that were produced to promote the fabrics, he gradually turned to establishing his own brand.

As a result of exploring what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, We aim to propose world-class "genuine" products made with ultra-low-tech traditional techniques.

Innovation created by low-tech technology

Super low-tech technology means weaving denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the cotton material, fits the body well, and achieves natural and beautiful color fading, it is essential to use an old-fashioned power loom that slows down the weaving speed with as little tension as possible on the thread. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom, which disappeared due to the mass production of denim.

From our backbone as a fabric manufacturer, we research and develop from the combination of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from all over the world. We are also particular about the manufacturing process, and we spin the cotton into yarn to bring out the uniqueness of the carefully selected cotton, creating a unique and tasteful texture. Cotton is an agricultural product, and the quality of the cotton is uneven every year.