Keep it long, treasure it long.

Make your back look beautiful

High waist straight denim with an oval silhouette that draws a soft curve toward the hem and makes your back look beautiful. A design motif based on the classic denim worn by actress Marilyn Monroe. Not only is it comfortable to wear, but the more you wear it, the more you enjoy aging, which is why you will want to use it for a long time.

accentuate femininity

Bardot UP127301 high waist straight denim OW featuring a deep rise and rounded hip line. It has a dignified atmosphere that makes you want to correct your posture. The basic indigo color is easy to match with various items. These denim pants have a silhouette that makes your legs look beautiful, so you can pair them with simple items such as a white T-shirt for a stylish look. The combination with a sweet and cute blouse is also wonderful.

It is a nice point that the fine details are not overlooked and the selvedge specifications. Selvage denim is a denim fabric woven using an old-fashioned loom, and is characterized by the "ears" on both ends of the fabric. The red line that can be seen when the hem is rolled up is just the right amount of accent.

URVIN denim makes you realize the quality of the material the moment you pick it up. The denim fabric produced by the low-tension weave unique to old-fashioned power looms has unevenness, and you can enjoy a unique rustic texture. The denim is woven slowly, so it feels good on the skin, and it is a fabric that will fit your body shape as you continue to wear it.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things while maintaining urban silhouettes and designs. Beautiful lines that fit into modern women while valuing the commitment to materials. We aim to be a denim brand that stays close to the dignified women who value high-quality materials and comfort in basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of denim fabrics in a land that has historically prospered as a cotton-growing area. After receiving praise for the denim samples that were produced to promote the fabrics, he gradually turned to establishing his own brand.

As a result of exploring what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, We aim to propose world-class “genuine products” made with ultra-low-tech traditional techniques.

Innovation created by low-tech technology

Super low-tech technology means weaving denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the material cotton, fits the body well, and achieves natural and beautiful color fading, it is essential to use an old-fashioned power loom that slows down the weaving speed with as little tension as possible on the thread. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom, which disappeared due to the mass production of denim.

From our backbone as a fabric manufacturer, we research and develop from the combination of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from all over the world. We are also particular about the manufacturing process, and we spin the cotton into yarn to bring out the uniqueness of the carefully selected cotton, creating a unique and tasteful texture. Cotton is an agricultural product, and the quality of the cotton is uneven every year.