Keep it long, treasure it long.

Rich colors are fresh

This long-sleeved piece can be worn on its own or as an inner layer, making it a recommended choice for anyone who enjoys fashion. Merino wool's heat retention and moisture-wicking properties adapt to the season and body temperature, helping to maintain a comfortable temperature at all times. Its properties have earned it the nickname "natural air conditioner." It's a material that keeps you warm in the winter and cool in the summer. Countless air pockets form between the curled fibers, preventing heat buildup and maintaining a constant body temperature. Its high breathability also absorbs sweat, keeping skin dry and fresh. It also has anti-bacterial properties, preventing the growth of odor-causing germs and providing deodorizing properties. These beneficial features make it ideal for everyday wear as well as outdoor activities like yoga, hiking, and running.

This limited-edition collection is available in four vibrant yet subdued colors. Each color adds a unique accent that's rarely seen on innerwear, and looks great layered with just a hint of color peeking out from the sleeves. These limited-edition colors offer a stylish look that can be worn both as an inner layer and on its own.

Gently Wrapped

joha's wool is chemical-free and is one of the few to receive EU Ecolabel certification. This material is safe for babies and comfortable for women, too. The wool long-sleeved top feels smooth against the skin and fits snugly to the body, while its excellent stretch in both width and length allows for freedom of movement without feeling restrictive.

The wool long-sleeved top features a simple design that can be worn all year round. Its roomy fit makes it perfect for wearing alone or under a shirt or cut-and-sew top from spring to early summer, and a comfortable fit even when layered with a long-sleeved sweater from fall to winter. It provides ample coverage from the chest to the stomach, making it a perfect piece to wear year-round, especially for those who are sensitive to the cold. The fully ribbed fabric minimizes contact with the skin, preventing stickiness. The excellent horizontal stretch provides a relaxed fit. Another great feature is that it can be washed at home. Simply place it in a laundry bag and spin it gently.

Rediscover the Charm of Wool

joha is an underwear brand founded in Denmark in 1963. The brand's origins lie in the belief that wool is more suitable than acrylic or cotton blends for protecting children, who have difficulty regulating their body temperature, from the cold. The company developed the first wool underwear for children. Originally a tailor, the founder focused not only on materials but also on fabric and design. Today, the brand is widely known, especially in Scandinavia, as a wool underwear brand beloved by everyone.

In Japan, wool is known as a material for keeping out the cold in winter, but in fact, its high functionality is also valued in sportswear and outdoor scenes, and merino wool is attracting attention as the safest material for newborns, and the original appeal of the material is being reevaluated.