Keep it long, treasure it long.

summer classic

Introducing a spring/summer design featuring short-sleeved OKKAKE shirts, which are SETTO's brand icon. The classic stand-up collar unique to OKKAKE shirts is maintained, and the wide cuffs allow the breeze to flow through the sleeves for a refreshing feel. It's more beautiful than a cut and sewn shirt and can be worn more casually than a regular shirt, so you can easily put together an elegant style.

We also carry SS FARMS shirts made of the same material but with different designs.

Attractive washed-out feel

The fabric is a typewriter material densely woven with 80 count fine thread. Although it has a high-density structure, it has a washer finish mixed with resin, which gives it a resilient feel and a moist texture. The expression maintains a more natural atmosphere. Collared shirts may have a somewhat formal image, but the relaxed material gives it a casual look.

The design is based on SETTO's standard item "OKKAKE Shirt", but the sleeve length has been changed to around the elbow. The short length is also a key point, and it is set with an exquisite balance that makes it easy to match with any coordination. The stand-up collar makes the neck look longer and has a classic feel, and is designed to accent any outfit.
There are three colors: clean WHT, basic color BEG, and refreshing SAX. You can wear it elegantly with any color bottoms you choose. You can pair it with denim for a casual look, or we recommend pairing it with a voluminous flared skirt as it will balance out the length.

Partner clothes

SETTO continues to make comfortable clothes that are designed to be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer based in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki/Kojima, now known as the holy land of denim, was once an island floating in the Seto Inland Sea. The land that was reclaimed from shallow waters became more popular for growing salty cotton than for rice, and the spinning industry developed. Kojima has been producing school uniforms and jeans since before the war, when the Westernization of clothing began to advance, and after the war, through the American workwear boom and the jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making fabrics for casual wear in Kojima, which has such a long history. That's why we continue to create clothing that is so convincing and valuable.

SETTO's distinctive feature is that it considers the development of materials to be part of its design, and is particular about threads, fabrics, colors, and shapes based on the know-how gained through textile planning and sales. We consider clothing to be a long-term partner, and continue to create clothing that values the essence of life while finding surprises, joys of discovery, and fun in everyday life.