Keep it long, treasure it long.

summer classic

The OKKAKE shirt, which is also the brand icon of SETTO, has been made into a short-sleeved spring/summer design. The classic stand-up collar unique to OKKAKE shirts remains the same, but the wide cuffs allow air to pass through for a refreshing feel. It is more elegant than a cut-and-sew shirt and more casual than a regular shirt, so it is nice to be able to put together a casual and elegant style.

Smooth and comfortable

The material is 50-count broadcloth, which is smooth to the touch. The thin stripes give it a mature look, and the pale tones give it a refreshing impression. It is a cool shirt with a slight transparency.
The design is based on SETTO's standard item, the "OKKAKE Shirt," but the sleeves are now elbow-length. The short length is also a key point, and it is set with an exquisite balance that makes it easy to match with any outfit. The stand collar makes the neck look long and slender, giving it a classic feel and a design that accentuates the outfit.
It can be worn elegantly with any color bottoms. You can wear it casually with denim, or we recommend pairing it with a voluminous flared skirt, as it will balance well with the length.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island floating in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.