Keep it long, treasure it long.

Relax from the moment you put it on

Classic HAAG pajamas with tailored colors and cord piping. The neatly arranged pile fabric is fluffy, soft, and light, and the moment you put it on, you'll be put into relaxation mode. The length of the loop on the pile side is modest, giving it an elegant finish without being too sweet.

The pants are tapered toward the hem, and a core is attached to the hem to stabilize the shape, creating a clean silhouette. The waist is made of elastic and strings for a comfortable fit, so we recommend wearing it as a set, but of course you can also wear it with a T-shirt depending on the season, so you can wear it for many seasons.

This MINT GREEN is a refreshing color that will help you wake up refreshed in the morning. The vibrant colors are eye-catching and fashionable, and when you wear them, you'll feel invigorated. Recommended as a relaxing item for a good night's sleep, as a birthday present, Mother's Day, Father's Day gift, or Christmas gift.

The secret of Smile Cotton's softness

HAAG is a cut-and-sew brand developed by Smile Cotton Co., Ltd. in Mie Prefecture. The cotton produced by Smile Cotton is different from other cottons in its softness, lightness, and heat retention. Since the thread itself is returned to ``wadding'', clothes made from Smile Cotton fabric will not become stiff even after washing. In fact, with repeated washings, the fibers relax and become softer.

Its texture is so good that it has been recommended by the Japan Atopy Association. For people with sensitive skin, even if they want to wear light and warm materials like wool, they are very concerned about the tingling sensation, but Smile Cotton's cotton is not only as light and warm as wool, but is also comfortable for sensitive skin. You can enjoy the comfortable and soft texture that will be appreciated by people with atopic dermatitis and atopic dermatitis. It's a special cotton that makes you want to kiss your cheek and smile the moment you touch it or put it on.

Realizes surprisingly light weight

When the yarn is untwisted, an amount of air enters between the fibers that would be unimaginable with normal manufacturing methods, creating a soft and lightweight feel. Recommended for those who are sensitive to the weight of clothes and feel a little tired. Another attractive feature is that it is more absorbent by incorporating air between the fibers, and that it evaporates moisture faster than regular domestically produced cotton materials, making it easier to dry. Smile cotton is a material that dries in about an hour on a sunny day. (This may vary depending on the season and weather conditions.)

Furthermore, compared to regular cotton materials, it retains heat better and has a lower heat absorption rate (making it harder to cool down when worn), so you don't have to worry about cooling your core in an air-conditioned room.

Unisex mini pile pajamas featuring a beautiful eye area that is tightly knitted and a round looped thread (pile). It is located in the middle of the yarn count (thickness) of 10, 20, 30, 40, 50, 60, 80, 100, and is often used for relaxing wear such as pajamas. I use 40 count thread.

Pursuing "skin-friendly"

Smile Cotton not only produces products upon request from companies, but also launched its own brand, HAAG, which offers standard casual items made from high-quality cotton.

When you want something that is gentle on your skin, you don't add anything unnecessary, you take a lot of effort. For example, when it comes to food, changing the ingredients and how it is made can greatly change the outcome, and the same can be said for dough. Smile Cotton, created through years of research and technological improvements, is made in direct contact with the skin, so where and by whom is it made? It is chosen by people who value transparency and live their daily lives slowly and carefully.