Keep it long, treasure it long.

Feel the waves of the Seto Inland Sea

SETTO's NAMI dress, whose pin tuck on the chest is reminiscent of rolling waves on the ocean surface. SETTO's clothes express the image of the calm Seto Inland Sea through their designs and fabrics, and are all soft and comfortable to wear. With a universal design that is not influenced by trends, it can be worn for a long time, and is a dress that brings you closer to the gentleness of Setouchi.

wavy pin tuck

The design point is definitely the pin tuck on the chest. In normal pintucks, the mountain-folded fabric is often folded in one direction, but the pintucks in SETTO's NAMI dress are folded alternately on the left and right sides and secured with stitches, giving the pintucks movement. , the swells give the image of a rippling sea surface. This long dress has a loose silhouette that doesn't hug your body shape, making it a relaxed fit. The gathers on the cuffs and the tuck on the back give it a feminine and elegant feel.
The fabric used is Omi bleached typewriter, which has a fluffy and soft texture. By carefully kneading the material over time, it creates fine wrinkles that look like it has been washed, resulting in a soft and fluffy washer material. The wrinkled texture makes washing and wearing wrinkles less noticeable, making it easy to handle.

Available in two colors: BLU, which is bright yet deep, and NAY, which is dark. Both have muted colors and can be worn alone, or can be worn as a cover-up by opening the front button.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island floating in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.