Keep it long, treasure it long.

Casual tote bag

The Cinch series tote bags are designed to be easy to use and happy to carry.The fabric has an expressive drape, and while incorporating discreet yet design-oriented details, it is a bag that makes you wish you had a bag like this, pursuing the same ease of use as all previous bellroy bags.

A series completed after much deliberation

The Cinch Tote is a tote bag with a lovely rounded shape, and its long handles make it easy to carry on the shoulder, even if you have more luggage.The main compartment has a drawstring closure with a drawcord.To close, simply pull the drawcord, and to open, simply pinch the lock and unfold it.The wide view inside makes it easy to find what you need, and it is always stress-free, which also contributes to its ease of use.It is also an excellent parents' bag for when you take your small children out with you.

On the outside, there is one large front pocket and two side pockets for bottles and other items.The front pocket has a snap button to keep essentials safe, and the flap opens to reveal a gathered pocket.An elastic opening keeps small items such as wireless earbuds from popping out, yet allows for smooth entry and exit.It also has a belt on the back side so that it can be fastened to the handle of a suitcase.The light and soft fabric allows it to be folded compactly, making it useful as a travel sub-bag.

The material that gives the impression of lightness is recycled nylon, named "Relaxo" for its lightness, drape, and comfortable crumpled texture.It is soft and conforms to the body, so you can carry it stress-free at any time without feeling uncomfortable even when the bag is closely attached to your body.This bag is full of bellroy's attention to detail, with its easy-to-organize structure and smooth operation from storage to carrying with its buckle and zipper closure.

Make bellroy your daily partner

Our mission is to make it easy and active for people everywhere to get around, and to contribute to the prosperity of the planet and of our fellow belroi members."That is what bellroy proclaims.The brand started in Melbourne, Australia, as a unique wallet brand that thoughtfully designed and selected materials to make wallets slimmer.Currently based in Bells Beach and Fitzroy, Australia, the brand produces not only wallets but also bags and other highly functional items that help people stay active.The company is also thorough in its choice of materials, carefully selecting materials that offer a good balance of functionality, durability, and beautiful changes over time.The brand is also characterized by its commitment to creating more environmentally friendly and sustainable products by using fabrics made from recycled materials and plant-derived materials and leathers with minimal impact on the environment.Bellroy aims to create products that are elegant and functional, yet fun to use and add value.The brand's focus on craftsmanship, its attitude of continuous learning, and its creative way of thinking can be said to be its appeal.

The bellroy initiative

1. create products that will be used for a long time
2. eliminate toxic and harmful substances from products and packaging materials
3. pursue biodegradable and recyclable material products in the right places
4. reduce waste and energy waste in all processes
5. better understand our environmental impact and act proactively to reduce it.