Keep it long, treasure it long.

Brighten up your face

Introducing the LIBERTY OKKAKE shirt, luxuriously crafted with the timeless Liberty print that has been cherished across generations. This shirt features a stand collar that elongates the neckline and a wide box silhouette, creating a distinctive look. The cuffs are also a highlight, with a longer width compared to standard shirts, giving it a more classic impression. Additionally, the full-open design makes it a reliable layering piece for those sunny days when you want to avoid harsh sunlight.

We also offer the LIBERTY MIDDLE shirt, made from the same Liberty print fabric.

Adorned with Flowers

The LIBERTY OKKAKE shirt captivates with its delicate touch and beautiful colors. It is made from Tana Lawn, a fabric that represents Liberty prints. Tana Lawn is named after the cotton grown near Lake Tana in Africa, which is used to create this lightweight lawn fabric. Woven with fine threads at a high density, it boasts a luxurious sheen and is resistant to wrinkles, making it easy to wear straight from the wash if properly hung to dry.

Blue (BLU): Capel Pepper
This design merges the classic Liberty patterns "Capel" and "Pepper." With a blue base, accented by small yellow flowers and soft dot patterns, it evokes a sense of depth and beauty.

True to SETTO's style, this shirt offers a refreshing impression perfect for spring and summer. While it has a sophisticated aura, the print itself is eye-catching, so pairing it with more subdued colors is recommended. The versatility is vast; buttoned up and paired with a flowy gathered skirt, it creates a feminine look. Alternatively, simply layering it over a casual T-shirt and high-waisted denim pants gives off a relaxed yet polished vibe.

Clothing that Becomes Your Partner

SETTO continues to create comfortable clothing designed for long-term wear. Launched in 2014 by Japan Blue Co., Ltd., a textile manufacturer based in Kojima, Okayama Prefecture, known for supplying materials to brands both domestically and internationally.

Kojima, now referred to as the holy land of denim, was once an island in the Seto Inland Sea. The land, reclaimed from shallow waters, became known for cotton cultivation, which is more resilient to salinity than rice, leading to the development of the spinning industry. Since the pre-war period, as Western-style clothing began to gain popularity, the area produced student uniforms and jeans, and after the war, it became a representative production area for jeans, thriving through the American workwear and jeans booms. Japan Blue Co., Ltd. has consistently produced casual wear fabrics in Kojima, a place with such a rich history, continuing to create compelling and valuable clothing.

SETTO's distinctive feature lies in treating material development as part of design, focusing on yarn, fabric, color, and shape based on the know-how gained from textile planning and sales. Considering clothing as a long-term partner, they continue to create garments that cherish the essence of joy, surprise, and discovery found in everyday life.