Keep it long, treasure it long.

Light-hearted shirts

SETTO's RESORT shirts are a fusion of textured materials and sophisticated designs that bring out the individuality of the wearer. The perfect amount of casualness and quality make them comfortable enough for everyday wear, while still providing a special appearance.

Tough, densely woven material

The fabric used is a dump material made from 100% strong twisted yarn. The rough texture created by the kneading wash process and high density weaving creates a unique texture that combines a crisp feel suitable for summer wear with a soft texture. This material, which is often used for military and workwear, has a firm texture and durability, but when washed, it takes on a unique texture.

The RESORT shirt from SETTO is a pullover shirt that can be worn casually. It is designed to be neat but not restrictive, so you can keep it comfortable even when wearing it for a long time. The collars on the front and back are the main point and accent the design. The deep slits on both sides, which are different in front and back, improve the balance of the style, and the rounded hem on the front is also cute. The pattern is simple yet has attention to detail, giving it a high-quality presence.

RESORT shirts are versatile enough to be worn on a wide range of occasions, from everyday wear with simple pants for a refreshing casual look, to layered over a T-shirt for a light and airy look. They have a sophisticated presence that quietly brings out the wearer's individuality.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.