Keep it long, treasure it long.

SETTO's unique denim jacket

Based on the classic early denim jacket, commonly known as the "1st Type," SETTO's G-JAN features a clean design with only one chest pocket. The back is moderately rounded, creating a silhouette with a natural line from the shoulders to the waist. The short length gives a light impression and pairs perfectly with dresses, wide pants, and voluminous skirts. This versatile denim jacket is perfect for everyday wear as well as for slightly more formal occasions.

Soft 11.5 oz Okayama denim

The jacket is made from 11.5 oz cotton denim woven in Kojima, Okayama Prefecture, a renowned denim production area. Its firm texture doesn't feel heavy, and it conforms to your body softly from the moment you put it on. The front patch pockets are practical and add a clean impression without compromising the overall design. The generous width means it won't feel bulky even when layered over a shirt or lightweight knit. The short length silhouette makes your waist appear lighter and balances your overall figure, making it a great choice for shorter people. Combining the casual feel of denim with a feminine, compact beauty, this is a dependable piece for everyday wear.

The colors are indigo, light indigo, and black. The indigo color changes over time, allowing you to enjoy the patina, while the light indigo and black are handcrafted by Kojima artisans, resulting in a natural depth of finish. The fascinating thing about denim is that the texture and fading develop over time, transforming it into a unique piece of clothing. It will become like a companion, acquiring a unique texture over time.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.