Keep it long, treasure it long.

Liberty print that will be the center of attention

SETTO's PATRICK shirt is an elegant and unique piece made with beautifully printed fabric. The unique worldview created by delicate floral patterns and art prints brings a special touch to everyday wear.

The appeal of beautiful printed fabrics

This piece is crafted from Tana Lawn, a signature Liberty print, featuring delicate floral, geometric, and artistic designs. This premium 100% cotton fabric feels comfortable against the skin, boasting vibrant colors and a unique texture created by sophisticated printing techniques. Enjoy the beautiful print without fading over time. Woven with fine threads, it's dense yet thin, lightweight, and supple. It's also wrinkle-resistant, a plus.

The beige color features a small floral pattern adorned with garden-like blooms. A subtle touch of blue adds a touch of uniqueness to the color palette. The blue color features a motif of curvaceous leaves and marigold-like flowers. Its exotic appeal will instantly elevate any outfit.

The design maximizes the beauty of Liberty print, perfectly balancing the relaxed fit with streamlined sleeves. The front and back lengths are different, creating a charming sway with every movement. The compact round collar is also a subtle design detail.

Pair it with plain bottoms for an elegant look that lets the print take center stage, or pair it with denim or chinos for a casual, approachable style. Wear it under a cardigan or vest to subtly show off the print for a subtle look without being too bold.
The PATRICK shirt can be the focal point of your outfit on its own. It's a special shirt that brings out the unique charm of its beautiful print and the individuality of the wearer.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.