Keep it long, treasure it long.

The pleated three-dimensional effect is adorable

SETTO's PLEATS shirt is attractive for its three-dimensional effect created by the pleats on the shoulders and tucks in the sleeves, as well as the texture of the soft broadcloth. The regularly-spaced pleats create shadows and movement, giving this simple shirt a special presence.

The individuality created by pleats

This PLEATS shirt features eye-catching pleats on the shoulders. The pleats not only feature in the front but also in the back, creating a unique back view compared to a plain shirt. The small band collar creates a contrast with the body for a clean look. The compact length pairs well with high-waisted pants and skirts, and balances well even without tucking it in. The thick tucks at the cuffs are also a highlight, adding just the right amount of volume to the sleeves for a cute look.
The fabric is made from 100% cotton broadcloth. The fabric is woven from 40-count yarn at a high density and thoroughly kneaded to give it volume. Adding resin and finishing with a washer creates a soft texture with just the right amount of bounce, resulting in a warm fabric feel. Its natural, rugged look perfectly matches the classic design of the PLEATS shirt.

Pair it with simple bottoms to highlight the beauty of the pleats, or layer it under a jacket or cardigan to subtly add individuality. Pair it with tailored pants for a chic and refined look. The PLEATS shirt creates a striking outfit on its own. The beauty and individuality of the pleats make this a special shirt that will add a new charm to your everyday outfits.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.