Keep it long, treasure it long.

Sharp and striking ears

Earrings that add a sparkle to your ears, becoming part of your natural look even without makeup—they're an essential item for adult daily life. But haven't you ever had the experience of accidentally losing a favorite pair when the catch came loose and the earring fell out? Introducing Baqless, a Swiss-born brand that tackled the frustration of putting on and taking off earrings, developing a groundbreaking technique over many years.

Post and catch integrated into one piece

At first glance, it looks like just a post, making you wonder if you forgot the catch? But actually, the tip of this post changes angle to form a T-shape, transforming into a back catch. Because the post and catch are integrated, there's no worry about losing the earring if the catch comes off, unlike traditional earrings. In daily use, the absence of a separate catch actually feels incredibly liberating. The process of putting on and taking off traditional earrings, where you risk losing the tiny catch part, might have been unconsciously nerve-wracking. Also, you might tend to tighten the catch all the way, worried it might fall off. With Baqless, you simply rotate the shaft (post) to form a T-shape and slide it one notch inward. This eliminates the need for tightening, prevents loss, and provides a comfortable fit. Baqless's rotating post structure is a groundbreaking, world-first technology, patented in Europe, America, and Asia. Sliding the post gives a distinct, step-by-step adjustment sensation under your fingertips.

These "lost-proof earrings" also feature meticulous craftsmanship enabled by precision technology. The post material uses surgical stainless steel, commonly found in medical instruments like scalpels and syringes, which minimizes the risk of metal allergies. These earrings offer stress-free enjoyment for any occasion. Their liberatingly light feel makes them comfortable even during sports, gaining popularity among runners, swimmers, surfers, and triathletes. They also carry a healthy, fresh vibe. Perfect as a gift for any woman who wears earrings—whether for birthdays, Christmas, Mother's Day, or any occasion.

Beautiful even without makeup

Baqless earrings feature a design meant to be worn constantly, like a wedding ring. They're less about "accessorizing" and more about "adding sparkle around your face." When you're not wearing makeup at home, decorative earrings can feel mismatched. But these healthy-looking earrings enhance your natural beauty even without makeup, making them an essential part of a grown-up's daily routine.

The Catchless Earrings HONESTY series feature cubic zirconia, a synthetic stone that offers a sparkling, luxurious shine. Cubic zirconia is a material known for being more scratch-resistant and durable than glass, making it perfect for everyday fashion.

This design features small stones arranged along a three-dimensional, twisted form. Each time light hits them, they reflect in multiple directions, creating a delicate, dynamic sparkle. They complement simple tops and dresses, working well in a wide range of settings from casual to formal. The catchless design keeps the ear area clean and allows you to fully appreciate the charm of the Baqless motif.

Development Combining Passion and Technical Expertise

Frenchman Sébastien Barrière entered the jewelry industry after graduating from university, dedicating 20 years to jewelry design and production across Europe and America. During this time, he repeatedly encountered women dissatisfied with the structure of earrings. "Couldn't we create something more comfortable?" He discussed this extensively with colleagues, arriving at an idea and creating a prototype. The idea involved a structure where the post bends into an L-shape instead of using a catch. To make this structure practical, he conducted extensive research and eventually encountered RONDA, a Swiss company specializing in watch movement manufacturing. Utilizing RONDA's highly precise mechanical manufacturing technology for watch movements, cultivated over many years, and their cutting machines, they achieved mass production of the T-shaped design. Through numerous prototypes and refinements—including material changes for the post and internal microball, and micrometer-level adjustments to each part—we perfected the product. After this lengthy development period, we confidently launched a product worthy of the world. Eight years after the initial concept, the world's first catch-free earring was born. Baqless debuted in Basel, Switzerland, at the end of 2018.

RONDA is a Swiss watch movement manufacturer. The smallest quartz (battery-powered) movement in Switzerland is made here. RONDA Swiss-made quartz movements are globally renowned, boasting exceptional precision technology in the manufacturing and assembly of minute components like gears and coils used in the movements.