Keep it long, treasure it long.

As a pouch, or as a mini charm.

A perfectly sized pouch has arrived to neatly gather the little essentials you always carry—house keys, car smart keys, lip balm, and candy—that tend to get lost in your bag. With a round carabiner attached, it works not only as a pouch on its own but also as a stylish charm clipped onto bags from the STANDARD SUPPLY series. Subtly cute without being too showy, it’s a pouch you can rely on.

Compact yet capable

Despite its compact size, the gusseted design securely stores slightly bulkier items like smart keys and lip balm. Because it’s a drawstring style, you can quickly retrieve upright items such as lip balm sticks or hand sanitizer gel. More than just a pouch, it serves as a “small organizer you can carry around.”

The body fabric is a 60% cotton / 40% nylon blend. Used in outdoor apparel, this material combines lightness and durability with excellent color vibrancy. The reverse side is acrylic-coated for resistance to dirt, making it reassuring for everyday use. The zipper is YKK’s premium “EXCELLA,” polished for smoother operation than standard zippers and a lustrous finish. You’ll feel the pleasant hand and the attention to fine details.

With a design and size that suit any gender or age, it also makes a great gift—especially for those who often find themselves rummaging through their bag at a moment’s notice. It’s a thoughtful present they’re sure to appreciate.

The pursuit of simplicity

STANDARD SUPPLY was created in pursuit of what we truly need every day. Their items express more with less, requiring no superfluous decoration and even conveying the beauty of negative space. The brand pursues simplicity so the pieces don’t choose their user—and so each item can be used and “grown” with its owner over time.

A repair support system by Japanese craftspeople is also in place, so you can rest assured in case the unexpected happens. Thanks to its high functionality and quality, it’s delightful for your own use and as a gift. Recommended both for those who enjoy an active lifestyle and for those who prefer an elegant, understated style.