Keep it long, treasure it long.

Inspired by an old-fashioned daypack

The Cinch series tote bags are designed to be easy to use and happy to carry.The fabric has an expressive drape, and while incorporating discreet yet design-oriented details, it is a bag that makes you wish you had a bag like this, pursuing the same ease of use as all previous bellroy bags.

A series completed after much deliberation

The Cinch Backpack has a rounded shape, pockets on both sides, and a somehow adorable form.It is a lightweight backpack with just the right amount of storage space.The designer's desire to make a bag that you will feel as if you have been using it for years from the moment you pick it up inspired the design of the flap closure and the light coloring, which were inspired by traditional daypacks.

Opening the buckle closure flap reveals a large zippered pocket on the front of the bag and a main compartment that opens wide with a drawcord.The zippered pocket on the outside is hidden by the flap, so you can safely store your valuables in it, which is also a nice detail of the design.The main compartment has one pocket on the back side, convenient for storing a computer or tablet.

The fun part of this bag is that it has two side pockets and a strap with snap buttons on the outside.In addition to the usual use of storing and carrying everything in the main space, you can also carry your favorite things while showing them off by putting bottles and folding umbrellas in the side pockets and attaching your favorite caps to the straps.You can also attach your favorite character's key chain or badge to the backpack, or arrange it in your own fun way.

The lightness of this bag is due to the lightness and drape of the material.It is made of recycled nylon named "Relaxo" for its comfortable, crumpled texture.Since the bag is soft and conforms to your body, you can carry it without any stress at any time without feeling uncomfortable even if you keep the bag close to your body.This bag is full of bellroy's attention to detail, including a structure that makes it easy to organize and fun to store your belongings.

Make bellroy your daily partner

Our mission is to make it easy and active for people everywhere to get around, and to contribute to the prosperity of the planet and of our fellow belroi members."That is what bellroy proclaims.The brand started in Melbourne, Australia, as a unique wallet brand that thoughtfully designed and selected materials to make wallets slimmer.Currently based in Bells Beach and Fitzroy, Australia, the brand produces not only wallets but also bags and other highly functional items that help people stay active.The company is also thorough in its selection of materials, carefully selecting materials that offer a good balance of functionality, durability, and beautiful changes over time.The brand is also characterized by its commitment to creating more environmentally friendly and sustainable products by using fabrics made from recycled materials and plant-derived materials and leathers with minimal impact on the environment.Bellroy aims to create products that are elegant and functional, yet fun to use and add value.The brand's focus on craftsmanship, its attitude of continuous learning, and its creative mindset can be said to be its appeal.

The bellroy initiative

1. Create products that will be used for a long time 2. Eliminate toxic and harmful substances from products and packaging materials 3. Pursue biodegradable and recyclable material products in the right places 4. Reduce waste and energy wastage in all processes 5. Better understand our environmental impact and take proactive action to reduce it.