Keep it long, treasure it long.

A beanie that lets adults wear cuteness with grace.

As we grow older, we find ourselves choosing clothes not just because we want to wear them, but because they feel good to wear.
TSUYUMI offers simple yet striking pieces that perfectly capture that feeling for mature women. Each design balances a sense of cleanliness and sophistication without chasing fleeting trends. With refined materials, elegant silhouettes, and thoughtful pattern construction, the collection evokes that subtle charm of “simple, yet somehow special” — understated, yet impossible to overlook — all with a touch of handcrafted warmth.

A A hand-knitted baby alpaca beanie with a charming little pom-pom.

Carefully knitted from fluffy, soft, and lightweight baby alpaca yarn, this beanie offers gentle warmth and a beautifully natural texture. The purl-stitch knitting gives it a subtly expressive look — simple, yet full of warmth and character.

Each small pom-pom on top is crocheted by hand, adding a playful touch that feels charming but never childish. The natural color blends seamlessly with any outfit, making it a versatile piece you can enjoy throughout the seasons.

Baby alpaca is exceptionally soft, light, and warm, with minimal itchiness for all-day comfort. Perfect for winter outings, travel, or outdoor activities, it’s a cozy companion you’ll reach for again and again. Machine-washable on a gentle cycle, it’s easy to care for too.

Simply pair it with a coat or knitwear to complete a soft, effortlessly elegant winter look — a beautifully crafted beanie that brings warmth and quiet sophistication to your everyday style.

Thoughtful design for the modern woman

As we mature, we often find that fewer things truly suit us. We may lose interest in trends, yet still want to look composed and refined — without the fuss of overstyling.
Rather than following fast-changing fashion, TSUYUMI continues to create pieces that feel good to wear and remain timeless. Its designs are minimal and enduring, with subtle touches of craftsmanship that lend depth and character.

Guided by the designer’s wish “to create items that never grow tiresome,” TSUYUMI prioritizes silhouette and comfort, using only high-quality materials. Each piece features meticulous detailing and functional pattern work that make dressing a joy. Some garments even incorporate hand-sewn elements, bringing a warmth and individuality that mass production could never replicate.

Clothes that gently accompany you

TSUYUMI was founded in New York in 2004 by Japanese designer Ms. Iizuka. After working as a fashion designer in Japan, she moved to New York and began creating hats — a process that soon reignited her passion for craftsmanship. Her pieces quickly gained attention among those with a keen eye for design, marking the beginning of the brand’s journey.

Upon returning to Japan, she expanded into clothing, creating garments in small batches with care and precision. Each piece embodies the brand’s ethos of “effortless elegance” — clothes that make you look stylish the moment you put them on. Through hand stitching, specialized machines, and expert pattern techniques, every garment reflects a dedication to craftsmanship and timeless wearability — qualities that allow TSUYUMI’s creations to be cherished for years to come.