Keep it long, treasure it long.

From water activities to everyday wear

The sea, pool, sauna, or sports under the blazing sun. While getting wet is unavoidable, the difference in comfort comes from how you spend your time afterward. NOWTER is a versatile collection created by NEUTRALWORKS., featuring quick-drying, water-repellent properties, and UV protection. It keeps your skin dry even after getting wet, allowing you to remain active, whether at the beach, pool, or in everyday wear.

Everyday, Active, Travel.

The NOWTER Hoodie is a sunshade hoodie made from polyester pique fabric. The pique structure has fine bumps on the reverse side of the fabric, which reduces the surface area in contact with the skin. This means that even when wet, the fabric does not cling to the skin, functioning effectively as a cover-up by the water. Combined with the properties of polyester, it has excellent moisture-wicking and quick-drying capabilities, ensuring a comfortable feel even after sweating or getting wet. The fabric itself has a moderate stretch, making it easy to move in.

The front features a double zipper design, allowing it to be opened from either the top or bottom. You can fully open it to wear as a cover-up or just open the hem for easier movement, adjusting it according to the situation. The cuffs have thumb holes, providing coverage up to the back of the hands. This offers peace of mind in protecting your arms from sunburn. With a UPF 50+ rating and over 95% UV cut rate, the UV protection feature ensures extensive coverage for the head and neck when wearing the hood.

The relaxed silhouette allows for easy layering over swimwear without stress. The loose length and relaxed fit blend well with urban use. It is suitable for long hours of wear during summer camping or outdoor festivals and is also easy to use as activewear for running or training.

Connecting Activity and Everyday Life

You wake up in the morning, change clothes, and step out the door saying goodbye. You sway on the train to the office. After work, you break a sweat at the gym. You return home, rewarding yourself for the day with a good night's sleep. NEUTRALWORKS. creates items that seamlessly connect such diverse activities to everyday life. The design embodies this concept, made unisex with a minimal and clean aesthetic that strips away unnecessary embellishments, allowing anyone, regardless of age, gender, or lifestyle, to live naturally.

Creating the Future

This brand, developed by Goldwin, which has a history in sports apparel, is based on the concept of "keeping the mind and body neutral for those who want to spend 24 hours in a sports lifestyle." It offers high-functionality items made from environmentally conscious materials and manufacturing processes, aligned with four themes: "MOVE," "WORK," "SLEEP," and "NSKIN."

"MOVE" ... Activewear equipped with necessary features for exercise, such as quick-drying and odor control.
"WORK" ... Smart and comfortable wear for work time.
"SLEEP" ... Recovery-specific sleepwear developed in collaboration with Dr. Yoshinaga Shimizu, a medical doctor.
"NSKIN" ... Wear that protects the body from cold, heat, UV rays, and friction.

The predecessor of this brand, MXP, developed functional design wear incorporating the latest odor control technology, which was inherited when it merged with NEUTRALWORKS. in 2022. Under the comprehensive supervision of Dr. Yoshinaga Shimizu, an honorary professor at Osaka Prefectural University specializing in health medicine and sleep management, products are created based on data and real experiences, ensuring top-notch quality.

To be the person who can go where they want, do what they want when they want, it is essential to optimize both mind and body regularly. The brand believes that what they should propose moving forward is not just selling clothes, but improving the "between" of people, things, environments, and society.