Keep it long, treasure it long.

A versatile shirt for summer, perfect for both land and water.

The sea, pool, sauna, or sports under the blazing sun. While getting wet is unavoidable, how you spend your time afterward can make a difference in comfort. NOWTER is a collection of water-friendly apparel created by NEUTRALWORKS., featuring quick-drying and UV protection functions. It keeps the skin dry even after getting wet, allowing you to stay active under the sun, making it suitable for a wide range of activities from beach and pool outings to everyday wear.

Everyday, Active, Travel.

The NOWTER shirt is a long-sleeve band collar shirt made from polyester pique fabric. The pique weave has fine bumps on the reverse side of the fabric, which reduces the surface area in contact with the skin. This structure prevents the fabric from sticking to the skin when wet, functioning effectively as a cover-up by the water. Combined with the properties of polyester, it offers high moisture-wicking and quick-drying capabilities, ensuring a comfortable fit even after getting wet from sweat or water. The fabric also has a moderate stretch, making it easy to move in.

With UPF 50+ and more than 95% UV cut rate, it provides UV protection, making it suitable for preventing sunburn. The band collar creates a clean look around the neck, and its relaxed silhouette allows it to be worn over swimwear comfortably. In addition to the chest pockets on both sides, the left pocket features a zip pocket for securely carrying valuables like keys and cards.

Although designed as a cover-up for the beach, pool, or river activities, the relaxed length and silhouette make it suitable for town use as well. It is perfect for long hours of wear during summer camping or outdoor festivals and is also easy to use as activewear for running or training.

Connecting Activities and Everyday Life

You wake up in the morning, change your clothes, and step out the door saying goodbye. You ride the train to the office. After work, you hit the gym for a workout. You return home and go to sleep, rewarding yourself for a day well spent. NEUTRALWORKS. creates items that seamlessly connect such multi-activity lifestyles with everyday life. The designs embody this concept, crafted in a unisex, minimal, and clean style that strips away unnecessary embellishments, allowing anyone, regardless of age, gender, or lifestyle, to live naturally.

Creating the Future

This brand, developed by Goldwin, which has a long history in sports apparel, is based on the concept of "keeping the mind and body neutral for those who want to live a 24-hour sports lifestyle." It offers high-functionality items made with environmentally friendly materials and manufacturing processes, aligned with four themes: "MOVE," "WORK," "SLEEP," and "NSKIN."

"MOVE" ... Activewear equipped with necessary functions for exercise, such as quick-drying and odor control.
"WORK" ... Smart and comfortable wear for work time.
"SLEEP" ... Recovery-specific sleepwear developed with the cooperation of Dr. Yoshinaga Shimizu, a medical doctor.
"NSKIN" ... Wear that protects the body from cold, heat, UV rays, and friction.

The predecessor of this brand, MXP, introduced functional design wear incorporating the latest odor control technology, which was inherited when it merged with NEUTRALWORKS. in 2022. With Dr. Yoshinaga Shimizu, a professor emeritus at Osaka Prefecture University and a medical doctor, as the overall supervisor, the brand focuses on creating products based on data and real experiences, ensuring high quality.

To be the kind of person who can go where they want, do what they want when they want, it is essential to optimize both body and mind regularly. The brand believes that what they should propose going forward is not just selling clothes but improving the "between" people, things, environments, and society.