Keep it long, treasure it long.

The reflection of light is beautiful.

Earrings that add a bright sparkle around your face. Easy to wear casually, these earrings are an essential item for adults in their daily lives. However, they can be easily dropped, and the catches can easily get lost, which is a common concern. Many of you may have experienced losing a favorite pair when the catch unexpectedly came off and the earring fell as well.

Introducing Baqless, a Swiss-born brand that has faced the challenges of putting on and taking off earrings and developed a groundbreaking technique over many years.

Elegant Sparkle Created by Light Reflection

The EMBRACE collection features hoop-shaped earrings that beautifully enhance your ears with a rich sparkle. Each design pairs effortlessly with both casual everyday styles and dressed-up outfits, making them versatile for any occasion or outfit. The catchless earrings EMBRACE wavy are designed with the image of shimmering light in mind, creating a striking profile with the sparkle that emerges with the movement of your face.

Integrated Post and Catch

At first glance, it may seem like there is only a post, leading you to wonder if you forgot to attach the catch. However, the end of the post actually transforms into a back catch by changing its angle to a T-shape. Since the post and catch are integrated, there’s no worry about losing the earring like with traditional designs. In fact, using these earrings without a catch feels liberating. The anxiety of losing a small part like a catch while putting on or taking off earrings may have been an unnoticed source of stress. Additionally, since you might tend to tighten the catch to prevent it from falling, Baqless allows you to simply rotate the post to the T-shape and shift it inward, eliminating the need for tightness while ensuring a comfortable fit. This innovative rotating axis structure by Baqless is a world-first technology, patented in both Europe and Asia. You can feel the sensation of adjusting the post in steps as you slide it.

The “lost-proof earrings” also stand out for their meticulous craftsmanship through precise technology. The posts are made from surgical stainless steel, a material commonly used in medical instruments like scalpels and syringes, which is less likely to cause metal allergies. These earrings can be enjoyed without stress in various settings, from casual to formal. With a light and liberating feel, they are also comfortable for sports, making them increasingly popular among runners, swimmers, surfers, and triathletes. They exude a healthy impression as an accessory. Perfect as a gift for women on occasions like birthdays, Christmas, or Mother’s Day, these earrings are sure to please anyone who loves jewelry.

Development Combining Passion and Technical Skill

Sebastien Barrière, a Frenchman, entered the jewelry industry after graduating from university and spent 20 years involved in jewelry design and production in Europe and America. Throughout this time, he repeatedly encountered the dissatisfaction women had with earring structures. "Isn't there a more comfortable option?" he discussed this with colleagues and arrived at an idea, creating a prototype. This idea involved a structure where the post bends into an L-shape instead of using a catch. To bring this concept to fruition, he conducted extensive research and eventually met with RONDA, a company specializing in Swiss watch movement manufacturing. Utilizing RONDA's long-cultivated precision manufacturing technology and cutting machines for watch movements, they achieved mass production of the T-shaped design. They made numerous prototypes and modifications, changing materials for the post and internal micro-balls, and adjusting the sizes of each part at a microscopic level to create a perfect product. After a long development process, they confidently launched a product to the world. After eight years of research from conception, the world’s first catchless earrings were born. Baqless started in Basel, Switzerland, at the end of 2018.

“RONDA” is a Swiss manufacturer of watch movements. The smallest quartz (battery-operated) movements in Switzerland are made here. RONDA's Swiss quartz movements are well-known worldwide, boasting exceptional precision technology in the manufacturing and assembly of fine parts such as gears and coils used in movements.

How to Wear Catchless Earrings