Keep it long, treasure it long.

The Ultimate Basic

Earrings that add a bright sparkle around your face. Easy to wear casually, these earrings are an essential item for adults in their daily lives. However, they can be easily dropped or the catches can be lost, which is a common concern. Many of you may have experienced losing your favorite pair when the catch unexpectedly came off and the earring fell as well.

Introducing Baqless, a Swiss brand that has faced the challenges of putting on and taking off earrings and has developed a groundbreaking technique over many years.

Elegant Sparkle Created by Light Reflection

The EMBRACE collection features hoop-shaped earrings that beautifully enhance your ears with their expressive shimmer. Each design easily complements both casual everyday styles and dressed-up outfits, making them versatile for any occasion or outfit. Among this series, the most basic design is the catchless earring EMBRACE micro. With a minimalistic and tight silhouette, this hoop design hugs the earlobe with its petite size. From the front, it looks like a hoop earring, but the hoop is cut in the middle, and like other Baqless designs, it features a post. This makes it smoother to put on and take off compared to traditional hoop earrings, making it easy to grab even on busy mornings.

A basic design earring is invaluable for those moments when your face feels a bit bare. The catchless earring EMBRACE micro is a piece you’ll want to wear every day, seamlessly blending with any style.

Integrated Post and Catch

At first glance, it appears to be just a post, leading one to wonder if they forgot to attach the catch. However, by angling the end of the post into a T-shape, it transforms into a back catch. Since the post and catch are integrated, you no longer have to worry about losing your earrings like with traditional designs. In fact, using them without a catch feels liberating. The anxiety of losing a small part like a catch when putting on or taking off earrings might have been an unnoticed source of stress. Additionally, since you might tend to tighten the catch more than necessary out of fear it might fall, with Baqless, simply rotating the post to form a T-shape and shifting it inward allows for a secure fit without any tightness, ensuring a comfortable wearing experience. This revolutionary rotating post structure is a world-first technology, patented in both Europe and Asia. You can feel the sensation of adjusting the post in increments as you slide it.

The “lost-proof earrings” also boast meticulous craftsmanship through precise technology. The post is made from surgical stainless steel, which is commonly used in medical instruments like scalpels and syringes, minimizing the risk of metal allergies. These earrings can be enjoyed stress-free in various settings, and their lightweight feel makes them comfortable for sports, making them popular among runners, swimmers, surfers, and triathletes. They exude a healthy impression as an accessory. Perfect for gifts for women on occasions like birthdays, Christmas, or Mother’s Day, anyone who loves earrings would surely appreciate them.

Development Combining Passion and Technical Skill

Sebastien Barrière, a French national, entered the jewelry industry after graduating from university and spent 20 years involved in jewelry design and manufacturing in Europe and America. During this time, he frequently encountered the dissatisfaction women had with earring structures. "Isn't there a more comfortable option?" he pondered, discussing ideas with colleagues until they arrived at one concept and created a prototype. This idea involved a structure where the post bends into an L-shape instead of using a catch. To bring this structure to practical use, extensive research was conducted, eventually leading him to the Swiss company RONDA, which specializes in manufacturing watch movements. Utilizing RONDA's long-cultivated precision in manufacturing watch movements and cutting machines, they achieved mass production of the T-shaped design. Through multiple prototypes and adjustments, including changes in the materials of the post and internal micro-balls, they aimed for perfection. After a long development period, they confidently released a product to the world. After eight years of research from conception, the world's first catchless earring was born. Baqless launched in Basel, Switzerland, at the end of 2018.

"RONDA" is a Swiss manufacturer of watch movements. The smallest quartz (battery-operated) movements in Switzerland are made here. RONDA's Swiss quartz movements are globally recognized for their exceptional precision in the manufacturing and assembly of fine parts like gears and coils used in movements.

How to Wear Catchless Earrings