Keep it long, treasure it long.

Walk using your toes.

The cork sandals from OJOJO NAITO, crafted by the long-established footwear maker "Naifu," which has been creating shoes in Kyoto for over 100 years. These sandals incorporate traditional techniques and wisdom, transforming the classic zori into a modern lifestyle accessory.

Many people tend to lean forward with their jaws and faces protruding while using computers or smartphones for long periods, leading to poor posture such as slouching or a swayback. It is said that those who lack exercise or have unstable core muscle strength are also prone to bad posture. The ideal standing posture resembles being suspended from the heavens by a string attached to the top of the head, with the spine forming an S-curve. However, it can be difficult to maintain this posture without conscious effort. For those struggling with posture issues, we recommend trying the OJOJO NAITO cork sandals, which can help improve posture simply by wearing them. They are beneficial for aligning posture during daily walks around the neighborhood and also strengthen the feet.

Aligning Posture from the Feet

These sandals have been reborn to fit modern living while retaining the functionality and structure of traditional zori. By selecting carefully chosen materials for each component, they feature a design that allows for a firm grip between the toes, lowering the center of gravity and enabling better body usage. They are packed with innovations to help walk beautifully and are highly recommended for those concerned about their body shape, health, or slouching.

What are the Differences Between OJOJO01 and OJOJO02?

OJOJO NAITO's cork sandals come in two variations, "OJOJO01" and "OJOJO02," each offering different designs and comfort levels. OJOJO01 features a wide and casual design, making it ideal for everyday use or casual outings.

On the other hand, OJOJO02 boasts an elegant design reminiscent of zori, with a sleek and feminine silhouette that blends seamlessly with yukata or more refined attire. The moderately thick sole provides stability and is easy to wear for those accustomed to heels. This pair combines aesthetic beauty with practicality for everyday use.

Available in sizes S, M, and L, the length of the sole is consistent, but the fit of the straps varies. Please choose based on how the straps feel when you slide your foot in: "tight S / standard M / loose L." For a more casual experience, opt for OJOJO01, while those seeking an elegant and sophisticated impression should choose OJOJO02. Select according to your preferred style, whether for daily wear or special occasions.

Reasons for Easy Walking

The charmingly shaped cork sandals are crafted with the dedication of a long-established shoemaker, ensuring a comfortable fit.

- **Hanao (Straps)**
Made from a durable and stretchy material commonly used in sweat suits, the straps provide a comfortable feel and fit that prevents fatigue even after long hours of wear. They also excel in moisture-wicking and quick-drying properties, making them suitable for town use as well as at the beach, poolside, or during camping.

- **Maetsubo (Front Footbed)**
The front footbed is made from soft silicone, commonly used in baby bottles. It adapts to the angle of the toes, minimizing the discomfort often associated with zori and providing a gentle touch.

- **Sole**
The part that touches the foot is made from a uniquely developed cork material that is safe and natural enough for babies to chew on. It comfortably conforms to the foot when worn barefoot, and the more you use them, the more they mold to your foot shape, enhancing comfort.

- **Bottom**
The rubber sole creates a distinctive rounded line. The rubber used is strong and wear-resistant, similar to that found in tires. The core is made from highly cushioned and durable EVA, ensuring elasticity and reducing strain on the feet when walking on asphalt.

Moreover, the craftsmanship of this long-established shoemaker results in sandals that can be considered lifelong companions, with all components being repairable and replaceable. While there is a common perception that sandals should be replaced after a few years, these can be cherished and used for an extended period, making them a great gift. Additionally, to ensure they can be worn year-round, we offer Mitsumata Socks, which can be paired with these sandals or five-toe socks, making them suitable for those who prioritize health and fitness or for family members looking to build stamina.

Returning to the Roots of Zori

"Naifu," a long-established maker of custom footwear in Kyoto, has been creating shoes for over 100 years, adhering to the philosophy of "the beauty of utility." Their meticulously handcrafted footwear has been cherished for years by discerning customers, including actors in Noh, Kyogen, and Kabuki, as well as actresses, writers, and scholars. Naifu, which custom-makes everything, continues to create footwear that combines aesthetic beauty, usability, and repairability for the user.

OJOJO NAITO, crafted by Naifu, reintroduces the inherent beauty and functionality of zori into modern footwear. The brand was born from the experience of Seiji Naito, the fifth generation, who found unexpected comfort while wearing a small sandal found at his entrance during a neighborhood outing. Noticing how traditional Japanese footwear allows the toes to grip the straps while freeing the fingers, which strengthens the feet and improves posture, he aimed to create beautiful and comfortable beach sandals as a modern footwear option, leading to the establishment of OJOJO NAITO.