Keep it long, treasure it long.

Wisdom of Japanese Footwear

The cork sandals from OJOJO NAITO, crafted by the long-established footwear maker "Naito," which has been creating shoes in Kyoto for over 100 years. These sandals incorporate traditional techniques and wisdom, transforming the classic zori into a modern lifestyle accessory.

Many people tend to lean forward with their jaws and faces while using computers or smartphones for extended periods, leading to poor posture such as slouching or an arched back. It's also said that those who lack exercise or have unstable core muscles are more likely to have poor posture. An ideal standing posture resembles being suspended from above by a string attached to the top of the head, with the spine forming an S-curve. However, it's easy to lose this posture without conscious effort. For those struggling with posture issues, we recommend trying the cork sandals from OJOJO NAITO, which can help improve posture simply by wearing them. They are beneficial for aligning posture during daily walks around the neighborhood and also strengthen the feet.

Aligning Posture from the Feet

These sandals have been reborn to fit modern life while retaining the functionality and structure of traditional zori. By selecting carefully chosen materials for each component, they feature a design that allows for a firm grip with the toes, lowering the center of gravity and enabling better body utilization. They are packed with innovations to help walk beautifully and are highly recommended for those concerned about body shape, health, or slouching.

OJOJO NAITO sandals are designed to allow natural use of the toes by gently gripping the straps while walking. Did you know that an increasing number of people are experiencing "floating toes" and posture issues due to walking without using their toes much in shoes? The toes are one of the foundations that support the body, and using them properly can help maintain balance and lead to stable walking.

Originating from zori, OJOJO NAITO sandals allow you to feel the straps with your toes while walking, naturally engaging the soles and toes. By incorporating them into your daily life, they can serve as a reminder to be mindful of your walking style and posture, making them a great choice for those who have made walking a habit for health or want to improve their body's alignment from the ground up.

What’s the Difference Between OJOJO01 and OJOJO02?

OJOJO NAITO's cork sandals come in two models, "OJOJO01" and "OJOJO02", each with different designs and comfort levels.

"OJOJO01" features a wide and casual design, making it an ideal model for everyday use or casual outings. On the other hand, "OJOJO02" boasts a more elegant design reminiscent of zori, with a sleek feminine silhouette that blends seamlessly with yukata or more refined attire. The moderately thick sole provides stability and is easy to wear for those accustomed to heels. This pair combines aesthetic beauty with everyday practicality.

Both models are available in sizes S, M, and L, but the length of the sole is the same, with the fit of the straps determining the comfort level. Use the sensation of slipping your foot into the straps as a guide to choose between "tight S / normal M / loose L." For those who prefer a more casual look, OJOJO01 is recommended, while OJOJO02 is perfect for those seeking an elegant and sophisticated impression. Choose the pair that suits your style for both everyday and special occasions.

Reasons for Comfort

The charmingly shaped cork sandals are filled with the dedication of a long-established maker that has been crafting custom footwear for years, ensuring a comfortable fit.

- **Straps**
Made from a material used in sweat suits, which is resistant to friction and highly elastic. They offer a comfortable feel and a fit that doesn't tire the feet even after long hours of wear. With excellent moisture-wicking and quick-drying properties, they are perfect for town use as well as for the beach, poolside, or camping in nature.

- **Front Pad (Maetsubo)**
The front pad is made from soft silicone, commonly used in baby bottles. It gently adapts to the angle of the toes, minimizing the discomfort often associated with zori and providing a soft touch.

- **Sole**
The part that touches the foot features a uniquely developed cork material that is safe enough for babies to chew on. It molds comfortably to the foot when worn barefoot, enhancing the overall comfort. A delightful characteristic is that the more you wear them, the more they conform to the shape of your feet, increasing comfort over time.

- **Bottom**
The rubber sole creates a distinctive rounded line. The rubber used is known for its strength and abrasion resistance, similar to that used in tires. The core is made from highly cushioned and durable EVA, providing elasticity and ensuring that walking on asphalt does not put undue strain on the feet.

Furthermore, the craftsmanship of this long-established footwear maker results in sandals that can be considered lifelong companions, with all components being repairable and replaceable. While it’s common to think of sandals as something to replace every few years, these can be cherished and used for a long time, making them an excellent gift. Additionally, we offer Mitsumata socks designed for year-round wear, allowing you to pair them with these sandals or five-toe socks, making them suitable for those who prioritize health and fitness in their daily lives.

Rooted in Zori

"Naito," a long-established maker of custom footwear in Kyoto, has been crafting shoes for over 100 years, adhering to the philosophy of "the beauty of utility." The meticulously handcrafted footwear has been loved for many years by discerning customers, including actors in Noh, Kyogen, and Kabuki, as well as actresses, writers, and scholars. Naito, which custom-makes everything, continues to create footwear that is beautiful, easy to use, and repairable for the users.

OJOJO NAITO, crafted by Naito, reintroduces the inherent beauty and functionality of zori into footwear that is easy to use in modern life. The brand was born from the experience of Seiji Naito, the fifth generation, who found unexpected comfort while wearing a small sandal from his entrance when going out in the neighborhood. Recognizing that traditional Japanese footwear allows the toes to grip the straps while freeing the toes, he realized that this structure helps strengthen the feet and improve posture. Thus, he established OJOJO NAITO to create beautiful and comfortable beach sandals as a modern footwear option.