Keep it long, treasure it long.

そばに置きたくなるわんこ

Les POP are plush toys with humorous expressions and vibrant colors. Handcrafted in France, these toys are a baby's first friend. Because parents spend so much time with stuffed toys, they're often curious about the background behind their creations. MAILOU TRADITION's mission is to preserve and pass on the French tradition of plush toy making to future generations. Each toy is carefully crafted, avoiding simplistic production and manufacturing processes.

Like a talisman

Stuffed toys are important in a child's development. They help them develop attachments, relieve minor anxieties, and soothe the soul. For this reason, in France, where MAILOU TRADITION is based, there's a culture of carrying a "doudou," a piece of fabric or stuffed animal, close to them from an early age like a talisman. It's said that most children have at least one favorite doudou. Children take their doudou with them not only when they sleep or at home, but also when they go out or travel. It also plays an important role in helping children develop independence and a sense of security when they leave their parents' home for the first time at daycare or kindergarten. Even when children need a doudou less and less as they grow, it remains a precious friend they treasure for life.

This dog has large ears, long, slender limbs, and a somewhat lovable expression. The vibrant colors and woven name tag reminiscent of 1970s pop culture add a touch of nostalgia, blending retro and modern styles. For adults, it feels like something they've always owned, while for young children, it's a new and exciting experience.

This soft stuffed animal is perfect for hugging tightly. Its interior is slightly weighted with beads, making it easy to position and pose. It's CE-marked, making it a safe choice for a baby shower gift.

Passing on French traditional crafts to future generations

MAILOU TRADITION is a handmade stuffed animal manufacturer founded in 2011 in Chateaubourg, France, by a group of experienced seamstresses. The company has earned a reputation for its high quality and exquisite designs, and in 2015 received the "Entreprise du Patrimoine Vivant (EPV)" certification from the French government. EPV is a designation awarded to companies in France that preserve traditional techniques and manufacturing methods and produce excellent products.

In 2019, the company became part of the Doudou et Compagnie brand. In order to preserve stuffed animal making as a traditional French craft, the company continues to handcraft each and every one of its products in Brittany, France, without adopting simplistic production or manufacturing processes.