Keep it long, treasure it long.

A versatile down shawl for both indoors and outdoors

KWD (Kee-Daburu-Dee), the down brand launched by Kawada Feather—a company with a long history of domestic feather production—presents its down shawl. Crafted using down meticulously cleaned and processed in Japan, it's designed for easy handling despite its generous size. Versatile enough to drape over shoulders, wrap around the neck, or use as a lap blanket, it excels indoors and out. Beyond its warmth, its lightweight nature makes it ideal for those who find wool burdensome on the shoulders. It also makes a delightful winter gift.

Recycled Down Cleaner Than New Down

This down shawl showcases the quality only Kawada Feather, with its long history in down, can deliver. Inside lies recycled down from the Green Down Project, which aims to realize a "down recycling cycle society." Down recovered from used products is meticulously disassembled by Kawada Feather and then thoroughly washed over time using the ultra-soft water of the Ise region, breathing new life into the down. Though recycled, meticulous removal of dirt and dust makes it three times cleaner than typical new down. This ensures even those concerned about allergies or odors can choose it with confidence.

The outer fabric uses polyester micro taffeta—a material woven densely from ultra-fine threads. It's lightweight and supple yet resists wind, despite its thinness. When worn, the fabric feels almost weightless. Even in its large size, it drapes beautifully around the shoulders and naturally adjusts its shape with your movements.

The quilting pattern is unique to the brand. It prevents down from shifting to one area while creating a subtle, understated look that doesn't rely on decoration. Hand pockets on both sides are perfect for storing your wallet or smartphone, or for quickly warming your hands like a hand warmer. Its versatility is another charm—wear it draped over shoulders like a shawl, wrapped around the neck like a scarf for added volume, or even as a lap blanket. This down shawl is a reliable companion from transitional seasons right through the heart of winter.

Water and Climate Essential for Premium Down

The town of Meiwa in Mie Prefecture, where Kawada Feather's factory is located, is bordered to the west by the Ōdaigahara Mountains, renowned for having some of Japan's highest rainfall. The massive amounts of rain falling on these mountains seep deep underground. Over a thousand years, this water washes away soluble minerals, emerging as low-hardness soft water with minimal minerals. This water then flows into the Ise Plain, where the factory stands. Furthermore, dry winds blow down year-round after bringing rain to the mountains of the Odaigahara range. The water flowing through the Ise Plain and the dry, low-humidity climate are essential for thoroughly cleaning the fine details of the down. The fusion of nature's blessings and Kawada Feather's proud technology enables the supply of high-quality down.

A Sincere Approach to Down

KWD (Kee-Daw-Dew), a brand born in 2021 from Kawada Feather, a specialized down manufacturer. Since its founding in 1891, Kawada Feather has long been involved in creating products that utilize the unique properties of feathers, such as quill pens, feather dusters, and hamaya arrows. In the 1970s, they studied down expertise in America and were among the first in Japan to begin producing down jackets. Today, based at its factory in Meiwacho, Mie Prefecture, it remains Japan's top-tier down-specialized manufacturer, continuously dedicated to improving feather quality.

One of Kawada Feather's defining characteristics is its commitment to visualizing feather quality. Feathers are an opaque material where quality can be easily concealed, leading to an increase in recent years of inferior feathers being mixed in. Issues like falsified product labeling and the inclusion of unclean, heavily soiled feathers have become serious problems. Driven by these circumstances, the company launched KWD (Kee-Daburu-Dee) to let customers experience the superior quality of its own feathers firsthand. The sincere commitment to every step of the feather process is the source of the reassurance found in KWD products.

Furthermore, the company takes its responsibility as a feather manufacturer seriously and is also focusing on initiatives to protect feathers for the future. In the current situation where short-term reared young birds are increasing and high-quality feathers are decreasing globally, the company's solution is "continuing to produce clean feathers" and "circulating high-quality feathers." They collect used feather products, re-select the scarce high-quality feathers, clean and restore them, and transform them back into new products. The company actively operates this long-term circulation system within its own factories, leveraging the inherent properties of down that can last over 100 years.

Circulating down is not merely about reusing material; it also significantly reduces the carbon dioxide emissions generated during disposal, making it a major effort to lessen environmental impact. This manufacturer is characterized by its sincere approach to every aspect, transparency backed by technology, and its ongoing commitment to passing on high-quality down to future generations.