Keep it long, treasure it long.

Just by wearing it, summer changes.

As the seasons change, many of you may feel that simply blocking out sunlight is no longer enough to cope with the intense heat and UV rays we've been experiencing in recent years.

To address this concern head-on, we have created a hat that you can use in various everyday situations such as gardening, walking, traveling, picking up and dropping off your children, and outdoor activities. We offer two stylish designs that prioritize practicality while also being visually appealing.

Experience the Coolness of Shade with Just One Hat

The standout feature of this hat is its uniquely developed heat-blocking system. It provides a level of coolness that no other hat has achieved, lowering the perceived temperature by 10°C even under direct sunlight. You can enjoy the sensation of being in the shade without the need to search for it or take frequent breaks—just wearing the hat gives you that refreshing feeling.

In addition to blocking UV rays, it also cuts near-infrared rays by 99.2%. By blocking these invisible rays that can damage your skin, you can achieve more effective sun protection and heat relief.

Five Features of This Hat

1. 65% Reduction of Direct Sunlight
Effective for sunburn and heatstroke prevention. A domestic patent has also been obtained.

2. 99.2% Near-Infrared and 99.9% UV Block
Special heat-blocking materials are used in the crown and brim of the hat, significantly reducing near-infrared and UV rays that can cause wrinkles and spots.

3. Excellent Breathability
With a three-layer structure, air holes in the middle heat-blocking layer allow moisture to escape, preventing your scalp from becoming sweaty.

4. Comfortable Even in Summer
The forehead area is made from a material that absorbs sweat and dries quickly, ensuring comfort even on hot summer days. It also features antibacterial and odor-resistant properties, allowing you to enjoy your time without worrying about sweat on your forehead.

5. Machine Washable
Even when sweat and dirt become a concern, you can simply place it in a laundry net and wash it in your home washing machine, keeping it clean and fresh at all times.

"Wind-Resistant" and "No Sunburn on Your Neck"

Since this is a hat you’ll wear every day, we paid attention to the details. The material chosen for this year's hat combines the comfort of cotton with functionality. It has a supple firmness that maintains the hat's shape while providing natural lateral stretch for a comfortable fit. The matte finish gives it an elegant and calm appearance.

When you wear it, you might be concerned about how it handles wind and neck coverage. This hat features an adjustable size function and a detachable chin strap, ensuring it won’t blow away during bike rides or outdoor activities. Additionally, the neck flap is removable, allowing you to use it only when you want extra coverage for your neck and back, adapting to different situations. The crown has multiple air holes designed to release trapped heat, maintaining comfort even during extended wear in combination with the heat-blocking function.

Washable, Foldable, and Shape Retaining

The fabric is treated with anti-pilling technology, making it resistant to fraying even after repeated use, allowing it to stay looking good for a long time. Summer hats often attract sweat and dirt, making them a candidate for washing, but you can easily wash it in a laundry net without compromising its functionality. Crafted by skilled hat artisans, you won’t have to worry about it losing its shape after washing.

It’s also foldable, making it easy to pack in your travel bag. Plus, it has water-repellent properties, so you can feel secure during outings in unpredictable weather.

A Hat That Accompanies You in Every Scene of Daily Life

Whether it’s a morning in the garden, a stroll around the neighborhood, exploring while traveling, dropping off and picking up at school, enjoying leisure time in the park, or playing in the water by the beach or river, this hat encapsulates everything you’ve wished for in a hat for each of these situations.

If you’ve been looking for "a hat that is simply cool" or "one that won’t lose its shape after washing," this is the piece that finally fulfills those simple yet hard-to-achieve desires.

Amidst ever-changing trends, we hope to provide something that you can cherish and use for a long time. We would be delighted if this hat from ZUTTO becomes your indispensable companion this summer.