Keep it long, treasure it long.

Transforming the blazing sun into a cool shade.

As the sunlight becomes increasingly intense in the coming season, many of you may feel that simply blocking the sun is no longer enough to cope with the fierce heat of recent years.

Introducing a hat from ZUTTO, designed specifically to address this concern head-on. Whether you're gardening, taking a walk, traveling, picking up or dropping off your children, or enjoying outdoor activities by the water, we've rethought both the functionality and design from the ground up to ensure you can spend your everyday moments more comfortably and with greater peace of mind.

Experience the Coolness of Being in the Shade with Just One Hat

The standout feature of this hat is its uniquely developed heat-blocking system. It achieves a level of coolness that no other hat has offered before, reducing the perceived temperature by up to 10°C even under direct sunlight. You can enjoy the sensation of being in the shade without the need to search for it or take frequent breaks—just wearing the hat provides that comfort.

In addition to UV protection, it also features a function that blocks 99.2% of near-infrared rays. By shielding your skin from these invisible rays that can cause damage, it offers a more comprehensive solution for sunburn and heat protection.

"Wind-Resistant" and "No Sunburn on the Neck"

Since this is a hat you'll use every day, we've paid attention to the details. When you wear it, you might be concerned about how it handles wind and the protection for your neck. This hat comes with an adjustable size feature and a detachable chin strap, ensuring it won't fly off even during bike rides or outdoor activities. Additionally, the neck flap at the back is detachable, allowing you to use it only when you want extra coverage for your neck and back of the head, adapting to different situations.

The crown of the hat is designed with multiple air vents to release trapped heat inside. Combined with the heat-blocking function, it maintains comfort and reduces moisture buildup even during prolonged wear.

Washable and Foldable Without Losing Shape

Hats tend to get sweaty and dirty, making you want to wash them. This hat is machine washable and retains its functionality even after washing. Crafted by skilled hat artisans, you don't have to worry about it losing its shape after laundry. You can wash it without hesitation, keeping it clean and allowing you to enjoy it for a long time.

It's also foldable, making it easy to pack in your travel bag. With a water-repellent feature, you can feel secure even during sudden light rain, perfect for outings in unpredictable weather.

A Hat That Accompanies You in Every Scene of Daily Life

Whether it's a morning in the garden, a stroll around the neighborhood, exploring while traveling, picking up or dropping off at school, leisure time in the park, or playing by the sea or river, this hat encapsulates everything you've wished for in a hat for each of these moments.

If you've been looking for "a hat that is simply cool" or "one that won’t lose its shape after washing," this is the piece that finally fulfills those simple yet hard-to-achieve desires.

In a world where trends change daily, we hope to provide something that you can cherish and use for a long time. We would be delighted if this hat from ZUTTO becomes your invaluable companion this summer.