Keep it long, treasure it long.

Imabari towels with lasting deodorizing function

A towel that is essential for sports. Among the many options available, NEUTRALWORKS offers a towel that you’ll want to choose. Made in Imabari, known as a towel-producing region, this towel features a thick, fluffy texture and is equipped with deodorizing functionality, making it a highly functional choice.

Restorative Deodorizing Function with Every Wash

This towel uses a high-performance pile material that combines natural cotton with MXP, which eliminates sweat odors. Its deodorizing effect is not a one-time feature; it restores and lasts with every wash.

The fabric is made from "MXP Cotton Towel," which combines cotton and the regenerated fiber MXP. Despite its thickness, it has a fluffy texture that envelops you comfortably after a workout. Although it is a consumable item, it’s a towel you’ll want to keep using for a long time.

Connecting Activities and Daily Life

Wake up in the morning, change clothes, and step out the door with a "See you later." Swaying on the train to the office. After work, sweat it out at the gym. Return home and drift off to sleep, rewarding yourself for another day’s hard work. NEUTRALWORKS creates items that seamlessly connect such multi-faceted activities with daily life. The design embodies the concept, crafted in a unisex style with a minimal and clean aesthetic, stripped of unnecessary embellishments, allowing anyone to live naturally regardless of age, gender, or lifestyle.

Creating the Future

This brand, developed by Goldwin, which has a long history in the sports apparel industry, is based on the concept of "Aligning the mind and body for those who want to spend 24 hours in a sports lifestyle." It offers high-functionality items made from environmentally conscious materials and manufacturing processes, following four themes: "MOVE," "WORK," "SLEEP," and "NSKIN."

" MOVE" ... Activewear equipped with necessary functions such as quick-drying and deodorizing for exercise.
" WORK" ... Smart and comfortable wear for work time.
" SLEEP" ... Recovery-specific sleepwear developed in collaboration with Dr. Yoshinobu Shimizu.
" NSKIN" ... Wear that protects the body from cold, heat, UV rays, and friction.

To be the kind of person who can go where they want, do what they want when they want, it is essential to optimize both mind and body regularly. This brand believes that what they should propose moving forward is not just selling clothes, but improving the "between" people, things, the environment, and society.