Keep it long, treasure it long.

Between cuteness and sophistication

Liberty print has been a long-standing admiration of mine. While the delightful patterns and color combinations are captivating, there is also a certain shyness that holds me back from fully embracing it. However, I became convinced that by learning more about Liberty and experiencing the fabric firsthand, I would surely develop an attachment that goes beyond just the design.

The vibrant flowers and trees that spread across the fabric evoke a sense of nostalgia, bringing about a thrilling excitement reminiscent of opening a foreign picture book. I believe this is the enchanting charm of Liberty print.

Now a familiar name, Liberty print originally referred to the textiles created by the renowned British department store, LIBERTY LONDON. Just like the grandeur of the historic department store's building, the long history of these textile fabrics reflects the love they have received from many people across generations, making them pieces you will cherish and wear for a lifetime.

The Allure of Liberty Print’s Vast Archive

Liberty print refers to the textile designs produced by Liberty, which was founded in London in 1875. In addition to selling various brands' items as a department store, Liberty also creates original designs for clothing, accessories, bags, and small items. Characterized by intricate all-over patterns often inspired by Art Nouveau styles, featuring flowers, trees, and animals, the numerous archives created throughout its long history, including new designs by contemporary designers, embody the essence of Liberty print.

While you can feel the long-spun history, the designs remain vibrant and elegant. Each pattern is unique, yet they all resonate with Liberty's fundamental and shared design philosophy.

Patterns for Various Occasions

Among the vast array of Liberty prints, this is the pattern I selected for a dress.

【Meow】
This conversational design features a variety of unique cats, including Ragdolls, British Shorthairs, Maine Coons, Abyssinians, Bengals, and Burmeses, as they roam, pose, stretch, and relax. The sketches, illustrated in an ink pen style by the design studio, are arranged against a bold black background, with each cat carefully outlined. Since the base is black, it pairs beautifully with a smart jacket, making it suitable for the office or special occasions.

Elegance Highlighted by Tana Lawn Fabric

Tana Lawn is named after the cotton grown near Lake Tana in Africa. Lawn refers to a lightweight plain weave fabric, commonly used for spring and summer shirts and blouses.

Tana Lawn, representative of Liberty Fabrics, is said to have been developed to replicate the sheen and feel of silk using cotton. With its long fibers from long-staple cotton, the weaving is smooth and supple. It has a refined luster and feels incredibly pleasant against the skin.

Additionally, it is delightful that it is resistant to wrinkles. If properly arranged and dried, it can be worn casually even without ironing, making it a great option for those who find ironing tedious.

With its excellent fabric quality, this dress is perfect for a casual outing. I invite you to welcome it into your wardrobe this spring and summer.